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Topic: T-mobile

Obscure Direct Response Brands Dominate Facebook Chatter

DealDash, 45 Minute Skinny top Coke and Walmart

Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…

Publicis Seattle Chief Heads East to BBDO

Takes managing director role, lead on AT&T

Mark Cadman, the CEO of Publicis Seattle, is joining BBDO as evp and managing director of North America with oversight of the agency’s AT&T business. Cadman, who moved to the U.S.…

T-Mobile Taps Industry Vet as New CMO

Michael Sievert brings two decades of brand marketing to wireless firm

T-Mobile named Michael Sievert chief marketing officer over the weekend, filling a position that's been open since Cole Brodman retired from the telecom in May. Sievert was was most recently the CEO…

FCC: Mobile and Cable Services Improving

New York and New Jersey continue to be 'difficult'

As many residents of New York and New Jersey know all too well after Sandy blew through town, cellphone and cable service outages persist. But overall, communications conditions in the…

DOJ Conditionally Approves Verizon Wireless Deal With Big Cable

Company and its partners can offer quad play for 5 years

Verizon Wireless and four of the nation's largest cable companies can co-market a "quad play" of wireless, wired, TV and cell phone services, according to the Department of Justice—but only…

Union Steps Up Campaign to Oppose Verizon Deal With Big Cable

Ads running in four cities

Worried that regulators are heading toward approving the deal between Verizon Wireless and the nation's top cable companies, the Communications Workers of America Friday stepped up its opposition. The new ad campaign, running…

Law Enforcement Mobile Phone Requests Raise Privacy Concerns in Washington

1.3 million made last year

Is tracking consumers across the Internet more or less frightening than law enforcement's habit of requesting personal data from mobile phone carriers? An eye-popping 1.3 million requests were made for…

Did Verizon Wireless Silence Competitor With Spectrum Deal?

T-Mobile swap could pave way for regulatory approval of cable deals

Verizon Wireless gave regulators something else to consider as they review the company's controversial $3.6 billion deals to acquire wireless spectrum and carve out marketing deals with the nation's largest…

Antitrust Senator Raises Concerns Over Verizon Cable Deals

Stops short of recommending regulators block them

Critics of Verizon Wireless' $3.9 billion spectrum purchase and marketing and joint venture deals with the nation's largest cable companies may have just won a powerful ally in their fight…

Critics of Verizon Wireless' Cable Deals Launch Coalition

Group hopes to put more pressure on regulators

Many of the same companies and groups that opposed and helped to shut down the AT&T purchase of T-Mobile are joining forces to take on Verizon Wireless' spectrum and marketing…

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