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Topic: T-mobile

The Top 7 Reasons Why Mobile Ads Don't Work

Dartmouth study sheds light on mobile vs. Web

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads. On a high level from the study, here are the top seven reasons…

CNET Is Targeting the Tech-Hungry Latino Market With a New Site

Partnering with Sofia Vergara’s talent and marketing agency

On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists. To…

Study: ESPN Fans Big on Cars, Bars

Placed, Inc. survey matches TV outlets with store visits

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research…

Ad of the Day: Werner Herzog Makes It Heartbreakingly Simple—Don't Text and Drive

Four stories with one clear message

If you haven't already, make sure you make time to watch Werner Herzog's new documentary on the dangers of texting and driving. At 35 minutes, it's long for a PSA. It…

Bill Hader Can't Catch a Break in T-Mobile Ads, His First Post-SNL Gig

He's not even the funniest guy in the spots

Saturday Night Live alumnus Bill Hader has teamed up with T-Mobile to become the brand's first spokesperson in several years not to wear a bright pink dress. The spots, directed…

Fox Bows Double Box Ad Format in MLB Broadcast

Picture-in-picture execution to pop up in Sox-Tigers game

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to…

Obscure Direct Response Brands Dominate Facebook Chatter

DealDash, 45 Minute Skinny top Coke and Walmart

Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…

Publicis Seattle Chief Heads East to BBDO

Takes managing director role, lead on AT&T

Mark Cadman, the CEO of Publicis Seattle, is joining BBDO as evp and managing director of North America with oversight of the agency’s AT&T business. Cadman, who moved to the U.S.…

T-Mobile Taps Industry Vet as New CMO

Michael Sievert brings two decades of brand marketing to wireless firm

T-Mobile named Michael Sievert chief marketing officer over the weekend, filling a position that's been open since Cole Brodman retired from the telecom in May. Sievert was was most recently the CEO…

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