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Topic: T-mobile

Bill Hader Can't Catch a Break in T-Mobile Ads, His First Post-SNL Gig

He's not even the funniest guy in the spots

Saturday Night Live alumnus Bill Hader has teamed up with T-Mobile to become the brand's first spokesperson in several years not to wear a bright pink dress. The spots, directed…

Fox Bows Double Box Ad Format in MLB Broadcast

Picture-in-picture execution to pop up in Sox-Tigers game

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to…

Obscure Direct Response Brands Dominate Facebook Chatter

DealDash, 45 Minute Skinny top Coke and Walmart

Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…

Publicis Seattle Chief Heads East to BBDO

Takes managing director role, lead on AT&T

Mark Cadman, the CEO of Publicis Seattle, is joining BBDO as evp and managing director of North America with oversight of the agency’s AT&T business. Cadman, who moved to the U.S.…

T-Mobile Taps Industry Vet as New CMO

Michael Sievert brings two decades of brand marketing to wireless firm

T-Mobile named Michael Sievert chief marketing officer over the weekend, filling a position that's been open since Cole Brodman retired from the telecom in May. Sievert was was most recently the CEO…

FCC: Mobile and Cable Services Improving

New York and New Jersey continue to be 'difficult'

As many residents of New York and New Jersey know all too well after Sandy blew through town, cellphone and cable service outages persist. But overall, communications conditions in the…

DOJ Conditionally Approves Verizon Wireless Deal With Big Cable

Company and its partners can offer quad play for 5 years

Verizon Wireless and four of the nation's largest cable companies can co-market a "quad play" of wireless, wired, TV and cell phone services, according to the Department of Justice—but only…

Union Steps Up Campaign to Oppose Verizon Deal With Big Cable

Ads running in four cities

Worried that regulators are heading toward approving the deal between Verizon Wireless and the nation's top cable companies, the Communications Workers of America Friday stepped up its opposition. The new ad campaign, running…

Law Enforcement Mobile Phone Requests Raise Privacy Concerns in Washington

1.3 million made last year

Is tracking consumers across the Internet more or less frightening than law enforcement's habit of requesting personal data from mobile phone carriers? An eye-popping 1.3 million requests were made for…

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