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Topic: T-mobile

How Steve Harvey Survived His Miss Universe Debacle, and Came Out the Real Winner

And why his T-Mobile Super Bowl ad almost fell apart

It was the gaffe heard round the world—and all over social media. While hosting the Miss Universe pageant in December, Harvey made headlines everywhere after he incorrectly announced that Miss…

Drake's 'Hotline Bling' Video Gets Completely Butchered in T-Mobile's Humorous Super Bowl Ad

Publicis Seattle's latest work

This year we can all count ourselves #blessed because rapper Drake is starring in a Super Bowl commercial for T-Mobile. In the 30-second ad titled "Restricted Bling," Drake is filming his…

Sprint Names a New CMO, Promoting Its Head of Hispanic Advertising to the Role

Roger Solé was also president of ops in Puerto Rico

After seven months on the job, Kevin Crull is out as Sprint's chief marketing officer, replaced by Roger Solé, who has led the company's Hispanic advertising and acquisition efforts and…

Joel McHale Brings His Signature Snark to T-Mobile's Newest Ads

Comic wrote, starred in spots

Joel McHale and Vanessa Bayer are the latest comedians to team up with T-Mobile—the brand has previously worked with Sarah Silverman, Chelsea Handler and Bill Hader—and they're really excited to…

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

UPDATE: T-Mobile Appears to Pull Twitter Ad After Backlash

#NeverSettleForVerizon reaps negative tweets

T-Mobile walked into a hornet's nest on Twitter after buying today's Promoted Trend—which costs around $200,000—and employing the hashtag #NeverSettleForVerizon. Many former T-Mobile customers tweeted in protest to the ad,…

Forget New York and Paris—Fashion Weeks Are Found From Seattle to Stockholm

Not to mention Hoboken, Hong Kong and all over the map

The fashion forward are not limited to the runways of Paris, Milan and New York. Welcome to Fashion Week—in Hoboken. As in New Jersey. Also, Seattle, Tampa, Phoenix, Austin, Brooklyn…

MTV Wants to Livestream Its Movie Awards Into Viewers' Social Feeds

Periscope allows it to leverage its big Twitter following

MTV wants viewers to tune into its 2015 MTV Movie Awards on April 12, but it's not expecting them to just watch on TVs and connected devices. This year, the network…

After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World by Storm

How she built a $74 million app addiction

Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment…

Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz

Plenty of perks to pre-releasing ads

Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of…

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