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Topic: Syracuse University

Super Bowl Ad Sequels Often Fail, but Can Budweiser's Puppy Break the Trend?

With follow-up to last year's No. 1 hit, brewer faces the tough task of topping itself

With any rule, there are exceptions, but generally, revisiting a popular Super Bowl ad is dicey. Rarely does the sequel surpass the original. Volkswagen's "The Force" from Deutsch Los Angeles was…

ESPN Lands Cheapie Big East Rights Deal

Bristol matches NBC Sports' $130 million bid

ESPN has matched NBC Sports' bid for the media rights to the Big East Conference, and in so doing has secured its position as the league's primary rights holder. While neither…

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