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Topic: Syracuse University

Branded Content Leads to 59% Better Recall Than Other Digital Ads

IPG MediaLab-led study offers intriguing data

Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School. Here are a few quick hits from their…

VML Launches a Fellowship Program to Unite Its U.S. and China Offices and Reduce Turnover

Created in partnership with Syracuse University

As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its…

Super Bowl Ad Sequels Often Fail, but Can Budweiser's Puppy Break the Trend?

With follow-up to last year's No. 1 hit, brewer faces the tough task of topping itself

With any rule, there are exceptions, but generally, revisiting a popular Super Bowl ad is dicey. Rarely does the sequel surpass the original. Volkswagen's "The Force" from Deutsch Los Angeles was…

ESPN Lands Cheapie Big East Rights Deal

Bristol matches NBC Sports' $130 million bid

ESPN has matched NBC Sports' bid for the media rights to the Big East Conference, and in so doing has secured its position as the league's primary rights holder. While neither…

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