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Topic: Syndication

Why Daytime Syndication Remains a Sunny Proposition for Advertisers

Buyers are undaunted by recent high-profile misses

Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on…

Craig Ferguson May Get a New Talk Show

In final talks with Tribune about syndicated series

Not only is Craig Ferguson not going away, but he's also showing up everywhere now. As predicted, Ferguson may return to the talk show circuit soon after he steps down…

Inside Homer Simpson's Gigantic Head at Comic-Con

FXX unveils convention's biggest activation

The inside of Homer Simpson’s head is filled with colorful drawings of the characters from the show named after his family, a giant video screen covering the top interior of…

When Make-Goods Aren't Good Enough

As ratings plummet, broadcasters and buyers pledge to innovate

The decline of broadcast TV ratings recalls Hemingway’s description of stumbling into bankruptcy, inasmuch as the phenomenon has happened “gradually, then suddenly.” Over the last seven seasons, the Big Four…

FXX Lands The Simpsons in Biggest Off-Net Deal Ever

Spinoff net nails down all 530 episodes of Fox’s animated comedy

Two months after Twentieth Century Fox Television began accepting bids for the off-net cable rights to the longest-running scripted series in TV history, a corporate sibling has emerged the victor. FXX…

Ratings Slump Dings Broadcast Sales

Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

Multiple Syndication Partners for CBS’ The Good Wife

Cable, streaming, local stations package worth $2 million per episode

Months after taking the homegrown show to market, CBS has secured a complex series of syndication deals for The Good Wife. In a multiwindow deal that involves a basic cable network…

CMO Council Report: Marketing Budgets on the Upswing

Execs eye big increases in digital spend, while TV growth could slow

While television should once again account for the lion’s share of global marketing spend in 2013, a disproportionate number of executives report that search is a far more effective medium…

Moonves: C7 Switch Only a Matter of Time

CBS boss predicts a currency shift will take place by mid-2014

Weeks after expressing his support for a switch to a new ratings currency that would include seven days of time-shifted deliveries, Les Moonves is now predicting that the change will…

TV Rules the Roost in Q1

Broadcast, cable control half of the $32.9 billion media market

Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period. According to a new report from Kantar Media, clients in Q1…

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