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Topic: Syfy

Ad of the Day: Dodge The Charger is tough enough that you'll still be using it to outrun aliens in 2046

It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV…

May 24, 2013, 2:27 PM EDT

NBCUniversal Expands Licensing Deal With Amazon Will add more content to Instant and Kindle

NBCUniversal will bring a broader range of content to Amazon Instant, TechCrunch reported. The network has expanded its licensing deal with Amazon to include the shows Covert Affairs, Defiance, Grimm, Hannibal…

May 17, 2013, 12:32 PM EDT

Ratings Slump Dings NBC’s Q1 Performance Voice hiatus a drag on revenue

Comcast on Wednesday reported weak results at its NBC broadcast division, as a first-quarter ratings slump negatively impacted the unit’s financial performance. NBC saw overall revenues drop 19 percent to $1.52…

May 1, 2013, 11:40 AM EDT

Syfy's Transmedia Gamble Defiance Gets Off on the Right Foot 200,000 pre-orders for game

Easily NBCUniversal’s biggest cable launch this year, the $100 million-plus science fiction series Defiance bowed last night to 2.73 million total viewers. That puts its far ahead of the season-to-date…

April 16, 2013, 4:01 PM EDT

Syfy Upfront: Adaptations of Classics by Larry Niven, Arthur C. Clarke; New Jamie Foxx Series Development slate includes shows with Robert Zemeckis, Gale Ann Hurd

Syfy doesn't do enough science fiction? After years of building its ratings and its revenue stream with cheap ghost-hunting shows, wrestling and campy original movies, the NBCUniversal cable network now…

April 10, 2013, 5:17 PM EDT

NBCUniversal Goes It Alone With Non-NewFront Event Digital upfront pitch will have stronger mobile focus

NBCUniversal last month broke with the Digital Content NewFront posse of upfront presenters (taking its place: CBS Interactive). Now the company is planning a stand-alone, non-NewFront event it has dubbed “Digital.Amplified.” The…

March 26, 2013, 9:15 AM EDT

Syfy Bets $105m on a TV Series and Video Game [Updated] Takes big swing on apocalyptic space Western

At the risk of stating the obvious, $105 million is a lot of money. That’s about what Comcast and NBCUniversal have shelled out on the new Syfy series and video…

March 4, 2013, 11:37 PM EST

Introducing NBCU's New Dream Team of Ad Sales Yaccarino's vision is platform agnostic

It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today…

March 4, 2013, 12:01 AM EST

Broadcast Boom Lifts NBCU in Q4 Cable unit lags on poor ratings, lower ad sales revenues

Hours after Comcast shocked analysts by announcing it would accelerate its buyout of General Electric’s remaining stake in NBCUniversal, Brian Roberts affirmed that “the opportunities for growth and value-creation available…

February 13, 2013, 1:04 PM EST

Syfy Lures Dodge With Defiance Online game will hit the market April 1

Defiance is coming April 1, and it's coming in a Mad Maxed-out Dodge Challenger. The massively multiplayer online game will drop at the beginning of the cruelest month, two weeks…

January 7, 2013, 7:29 AM EST

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