Topic: Sxsw

4 Ways L’Oréal Is Exploring the World of 'Beauty Tech'

Sun protection, customized makeup and more

A lot of buzzwords like "fash tech," "sports tech" and "food tech" get thrown around at South by Southwest Interactive, but what about "beauty tech?" From helping women find the right shade…

Under Armour's CEO Just Hinted at How His Company Can Grow to $7 Billion by 2018

Kevin Plank says 'data is the new oil'

At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he…

Why YouTube Is a More Important Platform Than Snapchat for Luxury Brands

High-end marketers lag behind in digital

Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on…

Quaker Oats and Amazon Echo Team Up for 'the Intersection of Old and New'

Robot chef Alexa is dishing out new recipes

Quaker has a new robot chef and her name is Alexa. The 135-year-old maker of oats is harnessing the power of artificial intelligence to help consumers make an oatmeal method as…

SXSW Attendees Can Paint Their Own Virtual Reality Happy Meal Box

Using VR to show 'the future of fun'

A new virtual reality program McDonald's is debuting at South by Southwest this week has the crowds of tech and agency people immersing themselves into one of the brand's most…

After His Super Bowl Debut, Lil Wayne Wants to Be an Advertising Star in 2016

From to Samsung

Earlier this week, Samsung debuted three ads featuring rapper Lil Wayne. The spots, which also feature Wesley Snipes, are only the second major advertising campaign that the entertainer has appeared…

Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling

Parts Unknown star values unique voices

Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories.  During a South by Southwest Interactive keynote…

From Virtual Reality to Robots, Here Are SXSW's Buzziest Topics So Far

Acquisitions news drive startup chatter

Virtual reality, mobile apps, robots, 3D technology and artificial intelligence have dominated social chatter around South by Southwest Interactive during the first few days of the five-day festival. According to…

Robots May Someday Engage Male Shoppers Who Shy Away From In-Store Interactions

Among other bionic-minded applications

Robots can help sell clothes to men, give language learners an enthusiastic partner to practice talking with, and get millennials and Gen Y kids to partake in traditional activities that…

These 4 Projects Are Helping Gatorade Bolster Its Brand With Technology

From data-based workouts to personalized tweets

Similar to other athletic-focused brands like Under Armour and Nike that are getting into sports technology, Gatorade wants to be known for more than making sports drinks, and it's showing off…