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Topic: Sxsw

Take a Tour of the Mashable House and All the Brand Activations Inside [Video]

Where the digital-only media company interacts with fans

If you've been to South by Southwest Interactive anytime in the past four years, you may have gone by the Mashable House. The media company's Austin, Texas, digs, now a…

How the Budweiser Garage Brewed Up an Immersive Experience for SXSW Attendees [Video]

Anheuser-Busch pours itself into Austin

Virtual reality experiences have started to take over popular culture—if you want to be somewhere you can't be, well, there's a VR headset for that. But a virtual beer? Is…

Why American Greetings Disrupted SXSW's Digital Spirit With an Analog Activation [Video]

The message? We all need to slow down

A greeting card company isn't the first (or second or third) brand you'd expect to stage a massive activation at South by Southwest Interactive. And that's exactly why American Greetings…

Watch Fans Get Real Tattoos of Suicide Squad Characters at Warner Bros. SXSW Activation [Video]

A new level of loyalty

There is no shortage of immersive activations at South by Southwest this year, but none can boast an experience that literally stays with fans for the rest of their lives, like…

Why USA Network's Mr. Robot Put a 100-Foot Ferris Wheel in Downtown Austin [Video]

Activation brings Coney Island to SXSW skyline

USA Network's critical darling, Mr. Robot, created major buzz at last year's South by Southwest where it premiered the show and won the festival's audience award. So it only makes…

Are Brands Ruining SXSW or Making It Better? We Asked Attendees [Video]

The answer might surprise the cynics out there

South by Southwest is turning 30 this year. The festival is known as a place where creatives—in music, film, marketing and branding, and more—can come to promote their work. It's…

Taking Gaming to Hollywood [Video]

These are the stories you should know about

Today, Ubisoft takes gaming to Hollywood, brands troll their customers and Chris Heine gives us a SXSW preview.  Links: Meet the Woman Behind Assassin's Creed A Marketer's Guide to SXSW Year of the Troll:…

Bracing for the Biggest SXSW to Date

Charlie Warzel watches Twitter work itself into a lather over this year's Austin Geek Out

Bracing for the Biggest SXSW To Date

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