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Topic: SXSW 2014

Dell, Pennzoil and 3M Execs Talk SXSW C-suite set shows up big in Austin

One of the themes already emerging from South by Southwest Interactive has centered on how big-brand execs have come to see what all the fuss is about this year. So…

March 7, 2014, 3:55 PM EST

MoMA Launches New Twitter Account to Get You Talking About Art Art140 starts with 6 images

The Museum of Modern Art and digital shop Possible have created a broader, thematic Twitter account called ART140 (@artoneforty), with the goal of getting more people to talk about art. Adweek…

March 7, 2014, 3:45 PM EST

5 Agencies Tell Us Why They're at SXSW via Instagram On the record for 15 seconds

Advertising players have descended on South by Southwest Interactive in central Texas en masse, joining tens of thousands of denizens from the media world. That said, SXSWi, now in its 20th…

March 7, 2014, 12:59 PM EST

6 Keys to Conquering SXSW What you must know to defeat FOMO

Austin’s SXSW is never about just one thing, it’s about one more thing. Brands look to outdo each other, startups look to outshine each other and parties look to be…

March 7, 2014, 11:51 AM EST

What Fast-Growing Trivia App Didn't Have an Android Version Until Today? QuizUp looks for more users

QuizUp, the mobile trivia game, launched on Android today after becoming a fast hit on the iPhone last year. The Iceland-based Plain Vanilla Games also launched QuizUp on the iPad…

March 6, 2014, 2:01 PM EST

Oreo Uses Twitter to Make 3D Cookies at SXSW Brand feeds passersby in real time

Oreo is now addressing real-time marketing at a gut level—literally. At South by Southwest Interactive, vending machines will use Twitter-styled trends to create Oreo cookies with a three-dimensional printing system. Ahead…

March 6, 2014, 11:57 AM EST

Foursquare Will Sit Out This Year's Big SXSW Party Chooses to focus on development after a high-profile five-year run

Foursquare has been a darling of South by Southwest Interactive since launching at the festival in 2009. That won't be the case next week when SXSW's 20th installment kicks off…

February 27, 2014, 4:04 PM EST

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