Topic: SXSW 2014

Jeff Goodby Explains What He Learned at SXSW This Year

Thanks to Edward Snowden and Julian Assange


Here Is a SXSW Speaker Who Just Put What We're Doing in Perspective

Jim Olson is helping cancer surgeons with venom-based tech

His work may not be typical Adweek fodder, but one of the questions posed to cancer researcher Jim Olson after finishing his South by Southwest Interactive presentation made the rest…

DDB's Digital Exec on Creating for Instagram and Lovin' It

Talks social with clients like McDonald's

DDB’s Azher Ahmed is a part of the creative team working for brands like State Farm Insurance (consumers might recall the “discount doublecheck”) and he is at SXSW talking with…

Edward Snowden: Tech Giants Are Irresponsible With Consumer Data

Exiled American whistle-blower on SXSW panel

Echoing sentiments expressed by Julian Assange at South by Southwest Interactive two days ago, exiled American whistle-blower Edward Snowden and fellow panelists today suggested that tech giants such as Google…

Shhhh! Don't Tell Anyone: Whisper, Secret Apps at SXSW

Marketing in age of anonymity

Clandestine apps are having a SXSW moment, with Whisper and Secret in Austin discussing how they are putting the anonymity back into online. On the surface they have similar uses:…

This Startup Helps Folks Manage 'Modern Rituals'

Unlike many tech newbies, Vitruvi focuses on real life

Tech startups are all over South by Southwest Interactive this weekend. But Vitruvi's service is all about real life, helping companies work with employees so they can better manage their…

Wearable Tech Is the New Social at SXSW

Attendees discuss the future of devices

Wearable devices are giving SXSW Interactive veterans something new to talk about this year—thankfully. The tech-based conference has been dominated by conversations about social media and mobile in recent years,…

Joanna Coles Came to Austin to Take a Selfie With Seth Myers

SXSW isn't just for startups anymore

One can expect the announcement of major tech deals or exclusive interviews with Julian Assange at SXSW 2014. But the interactive convention has evolved far beyond just the tech nerds.…

Julian Assange: Refugee Reporters Are Winning the Information War

WikiLeaks founder speaks remotely to large SXSW audience

Julian Assange has a message for the countries he believes have tried to systematically squash the kind of national security reporting he has become known for: Your plan has backfired. The…

Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing?

SXSW looks down the road

Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the…