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Topic: Switzerland

Yodeling Country Man Charms Stressed City Dwellers on Live Ad in Swiss Tourism Stunt

It's now or never

Here's a fun stunt. To promote tourism, the rural Swiss region of Graubünden got an affable gray-bearded man to yell in real time from a digital screen to passersby in…

Top 10 Commercials of the Week: Nov. 2-9

Brands get cooking, Switzerland kills time, and one agency discovers the holy grail of how to go viral

This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went…

Switzerland Kills All the Clocks in Timeless Tourism Ad

Ahh, that's better

Switzerland's appeal as a vacation destination is timeless. As proof, the nation's tourism authority springs "Clocks" on the masses. Spillman/Felser/Leo Burnett's film finds Sebi and Paul, a pair of bearded…

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