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Topic: Swiffer

The 10 Most Memorable New Products of 2014

Tech and food grab top spots with help from Facebook

Social media has changed the way people learn and remember new products, as Facebook now ranks just behind television commercials as the most popular way consumers discover new products, according…

Most Inclusive Ad Ever? Swiffer Spot Stars Interracial Family, and Dad's an Amputee

Plus, he cleans the house!

Here's a feel-good moment from Swiffer. A new ad for the brand stars an interracial family, which deserves some credit, if lamentably, in light of the idiotic controversy around last…

The 10 Most Sexist Ads of 2013

In an empowering year, this work was shamefully out of touch

In a lot of ways, 2013 was an amazing year for the portrayal of women in advertising. Ogilvy's "Real Beauty Sketches" for Dove sparked a massive discussion of self-image and…

Fans Crush Brands When It Comes to YouTube

Branded content pales in comparison to user-produced fare, per Zefr

YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is…

Swiffer Feels the Heat After Putting Rosie the Riveter Back in the Kitchen

P&G pulls ad after outcry

Now that women are the primary breadwinners in 40 percent of American households, it's a great time for Swiffer to co-opt the iconic image of Rosie the Riveter—who urged women…

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