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Topic: Sweden

Sweden's Favorite Fishy Paste Delights in Disgusting the Rest of the World With It

Kalles Kaviar is latest to find comic value in an acquired taste

Ever hear of Kalles Kaviar? It's cod roe, and you eat it out of a toothpaste tube. Cringe away, but Kalles is a beloved Swedish product. They put it over eggs…

These 'Abused Emojis' Can Help Kids Tell Someone They're Being Hurt

Project from a Swedish children's helpline

A children's helpline in Sweden just released an upsetting set of emojis showing kids being physically and verbally abused—in the hope that young victims of violence might use them to…

3 Women Who Are Blind Say What Beauty Means to Them in Dove's Latest Ad

How you feel, not what you see

Dove has released another ad beauty, this time in Sweden and from the perspective of three women who are blind. From their perspective, beauty is a feeling brought on by…

Grim Reaper Sings About Kids Dying in Unicef's Insane Sound of Music Parody

Waterborne illnesses are some of his favorite things

The hills are alive with the sound of Unicef Sweden singing about cholera. A jolly grim reaper does a Broadway number on waterborne diseases in Forsman & Bodenfors' insane new ad…

McDonald's Launches the Big Mac Lifestyle Collection for Fans of Beefy, Cheesy Everything

Wallpaper, bed sheets, clothes and more

Taco Bell is calling McDonald's a disgusting communist pig, but McDonald's doesn't care, because McDonald's still has the Big Mac. And now, the Big Mac is getting its very first…

Clothing Retailer's Shopping Bags Turn Inside Out to Become Recycling Mailers

Buy something new, donate something old

Attention, Swedish shoppers: More Rag Bags are on the way! For now, check out DDB Stockholm's case study video for the sustainability campaign, which generated significant media coverage last year, along…

When the Escalators Died in Stockholm's Subway, Reebok Was There to Give People a Lift

Quite literally

If you're looking for an unconventional workout, Reebok might suggest carrying a stranger up a flight of stairs, just so he or she doesn't have to walk. Last week, when the…

CP+B Lets Twitter Choose Its Office Music Through 'Subservient Speaker'

Stockholm outpost now taking requests

The Subservient Chicken may be long gone, but its spirit of unquestioning obedience lives on at one of the agencies that spawned it. Crispin Porter + Bogusky's staffers in Stockholm, Sweden,…

A Proud, Indignant Pickle Narrates This Strange Long-Copy Print Ad From McDonald's

Unlikely path to greatness

DDB Stockholm and copywriter Magnus Jakobsson, masters of surreal McDonald's marketing, are back with another quirky long-copy print ad narrated by McDonald's food. You may remember their defense of cheese, narrated…

Another Subway Ad Blows a Woman's Hair Around as Trains Arrive, but There's a Twist

Worthy follow-up to a hit idea

A Swedish subway ad got a lot of attention earlier this year by showing a woman's hair blowing beautifully in the wind whenever a train arrived. And now it has…

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