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Topic: Sweden

How Refugees Used Radio Ads to Talk to Their Moms Back in Syria When Phones Didn't Work

Campaign uses commercial radio as personal medium

Here's an interesting campaign from Swedish agency Akestam Holst that turned commercial radio in Syria into a personal media channel for refugees looking to contact their moms back home on…

If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers

Animal's human speed test

Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race against…

McDonald's Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets

Happy Goggles debut in Sweden in trial run

McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants…

Have Yourself a Bleaty Little Christmas With This Album of Holiday Songs Sung by Goats

Not-so-silent night

In the spirit of the holiday season, and to finally upstage that classic recording of dogs barking "Jingle Bells," ActionAid Sweden and the Wenderfalck agency produced an album of Christmas…

Samsung Is Sending One Person to a Tibetan Monastery for 100 Days to Watch TV in Peace

Wild promotion for the SUHD TV

Hey, monks, keep that chanting down, I'm trying to watch Empire! As if binge-watching your favorite TV show weren't enough of a religious experience, Samsung is taking it to new heights…

McDonald's Gets Classy and Begins Taking Reservations as It Rolls Out Gourmet Burger

Fast food's slow-food tactics

Earlier this year, McDonald's Sweden launched a Big Mac clothing and lifestyle collection. Now—as if the Swedes weren't lucky enough with their beef-and-cheese bed sheets, wallpaper and apparel—the fast-food chain…

Sweden's Favorite Fishy Paste Delights in Disgusting the Rest of the World With It

Kalles Kaviar is latest to find comic value in an acquired taste

Ever hear of Kalles Kaviar? It's cod roe, and you eat it out of a toothpaste tube. Cringe away, but Kalles is a beloved Swedish product. They put it over eggs…

These 'Abused Emojis' Can Help Kids Tell Someone They're Being Hurt

Project from a Swedish children's helpline

A children's helpline in Sweden just released an upsetting set of emojis showing kids being physically and verbally abused—in the hope that young victims of violence might use them to…

3 Women Who Are Blind Say What Beauty Means to Them in Dove's Latest Ad

How you feel, not what you see

Dove has released another ad beauty, this time in Sweden and from the perspective of three women who are blind. From their perspective, beauty is a feeling brought on by…

Grim Reaper Sings About Kids Dying in Unicef's Insane Sound of Music Parody

Waterborne illnesses are some of his favorite things

The hills are alive with the sound of Unicef Sweden singing about cholera. A jolly grim reaper does a Broadway number on waterborne diseases in Forsman & Bodenfors' insane new ad…

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