Topic: Susan Wojcicki

The 100 Most Influential Leaders in Marketing, Media and Tech

Google's Larry Page tops Adweek's first Power List

Presenting Adweek's inaugural Power List, our ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology. To assemble this list, we considered the profiles and results…

Beyoncé Tops List of 50 Most Powerful Moms

Which ad leaders made the cut in Working Mother's roundup?

Working Mother has released its Most Powerful Moms list just in time for Mother's Day. And in addition to a cadre of famous names ranging from Beyoncé at No. 1…

7 New Things That YouTube Revealed At Vidcon

A Sirius XM show, a new app and 2,000 sound effects

YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help. "I believe creators are the essence of YouTube. I know…

Reports: Google Taps Susan Wojcicki to Run YouTube

Google has elevated Susan Wojcicki to the head of YouTube, according to a report last night in The Information. The longtime Googler—the search giant's 16th employee—had been in charge of…

Google Bringing TrueView Ads to Apps, Games

Marks the first time users will be able to skip ads outside video

Seventy percent of YouTube’s in-steam ad views are those skippable TrueView ads, Google’s svp of advertising Susan Wojcicki told attendees of the Interactive Advertising Bureau’s Annual Leadership Meeting on Tuesday…

Is This the Most Important Person in Advertising?

Hint: she runs a $43.7 billion ad business

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…