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Topic: Susan Wojcicki

Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Tech

Mark Zuckerberg leaps into lead spot

To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market…

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

This is how it's challenging the networks

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,…

Ads That Empower Women Don’t Just Break Stereotypes—They’re Also Effective

So why are we just starting to see them now?

I 'll make believe that I am you," the girl says to the doll. With those seven words, Mattel introduced the world to Barbie, America's first fashion doll. The original…

The 100 Most Influential Leaders in Marketing, Media and Tech

Google's Larry Page tops Adweek's first Power List

Presenting Adweek's inaugural Power List, our ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology. To assemble this list, we considered the profiles and results…

Beyoncé Tops List of 50 Most Powerful Moms

Which ad leaders made the cut in Working Mother's roundup?

Working Mother has released its Most Powerful Moms list just in time for Mother's Day. And in addition to a cadre of famous names ranging from Beyoncé at No. 1…

7 New Things That YouTube Revealed At Vidcon

A Sirius XM show, a new app and 2,000 sound effects

YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help. "I believe creators are the essence of YouTube. I know…

Reports: Google Taps Susan Wojcicki to Run YouTube

Google has elevated Susan Wojcicki to the head of YouTube, according to a report last night in The Information. The longtime Googler—the search giant's 16th employee—had been in charge of…

Google Bringing TrueView Ads to Apps, Games

Marks the first time users will be able to skip ads outside video

Seventy percent of YouTube’s in-steam ad views are those skippable TrueView ads, Google’s svp of advertising Susan Wojcicki told attendees of the Interactive Advertising Bureau’s Annual Leadership Meeting on Tuesday…

Is This the Most Important Person in Advertising?

Hint: she runs a $43.7 billion ad business

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…

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