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Topic: Susan Credle

Agency Leaders Predict What We'll Be Talking About a Year From Now

Keeping pace with tech and emphasizing the art of storytelling

When asked today what the ad industry will be talking about a year from now, agency leaders were refreshingly thoughtful and hopeful. Talking in paragraphs rather than soundbites, a panel of…

Here's Who's Heading the 10 Juries at The Clio Awards This Year

A mix of creative leaders from the U.S. and overseas

Creative leaders from Ogilvy & Mather, Leo Burnett and R/GA are among the jury chairs for the Clio Awards this year. Tham Khai Meng, worldwide chief creative officer at Ogilvy, will…

Cannes Memories and Predictions From 10 of the World's Top Creatives

Tales from the Croisette

• David Lubars Worldwide chief creative officer, North American chairman, BBDO Favorite ad ever in Cannes: BMW Films, but not because I was one of its creators. I like it because it broke…

These Ad and Media Bigwigs Know Their Business

Sorrell, Goodby, Pittman and more on surfing the digital disruption

One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to…

Leo Burnett Creative Chief Susan Credle Has the Most Important Question for Your Brand

Have you persuaded the consumer you're worth his time?

In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website.…

Does Size Matter in the Talent War?

Leo Burnett, BBDO execs weigh in

How does Susan Credle, chief creative officer of Leo Burnett, sell job candidates on the agency? By making sure the pitch doesn't differ from the reality. "I try to be brutally…

A Bridge Notorious for Suicides Is Transformed in a Creative Project

CCO Susan Credle on Bridge of Life

My Pick: Bridge of Life Samsung Life Insurance, Korea In a Nutshell: A bridge with a high suicide rate is transformed into a bridge of hope with technology. Why I Wish I…

4A's Conference: Brief Questions Yield Simple Truths

What would you change? What's essential?

Sometimes the simplest questions yield the most interesting answers. Such was the case today at the 4A's Transformation Conference in Beverly Hills, Calif. In separate panel discussions, ad industry leaders ticked…

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