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A Bridge Notorious for Suicides Is Transformed in a Creative Project CCO Susan Credle on Bridge of Life

My Pick: Bridge of Life Samsung Life Insurance, Korea In a Nutshell: A bridge with a high suicide rate is transformed into a bridge of hope with technology. Why I Wish I…

March 18, 2013, 10:12 PM EDT

4A's Conference: Brief Questions Yield Simple Truths What would you change? What's essential?

Sometimes the simplest questions yield the most interesting answers. Such was the case today at the 4A's Transformation Conference in Beverly Hills, Calif. In separate panel discussions, ad industry leaders ticked…

March 28, 2012, 4:09 PM EDT

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