Advertisement

Topic: Susan Credle

Type
Cannes Memories and Predictions From 10 of the World's Top Creatives Tales from the Croisette

• David Lubars Worldwide chief creative officer, North American chairman, BBDO Favorite ad ever in Cannes: BMW Films, but not because I was one of its creators. I like it because it broke…

June 9, 2014, 9:45 PM EDT

These Ad and Media Bigwigs Know Their Business Sorrell, Goodby, Pittman and more on surfing the digital disruption

One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to…

November 10, 2013, 8:28 PM EST

Leo Burnett Creative Chief Susan Credle Has the Most Important Question for Your Brand Have you persuaded the consumer you're worth his time?

In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website.…

November 10, 2013, 8:21 PM EST

Does Size Matter in the Talent War? Leo Burnett, BBDO execs weigh in

How does Susan Credle, chief creative officer of Leo Burnett, sell job candidates on the agency? By making sure the pitch doesn't differ from the reality. "I try to be brutally…

September 23, 2013, 2:49 PM EDT

A Bridge Notorious for Suicides Is Transformed in a Creative Project CCO Susan Credle on Bridge of Life

My Pick: Bridge of Life Samsung Life Insurance, Korea In a Nutshell: A bridge with a high suicide rate is transformed into a bridge of hope with technology. Why I Wish I…

March 18, 2013, 10:12 PM EDT

4A's Conference: Brief Questions Yield Simple Truths What would you change? What's essential?

Sometimes the simplest questions yield the most interesting answers. Such was the case today at the 4A's Transformation Conference in Beverly Hills, Calif. In separate panel discussions, ad industry leaders ticked…

March 28, 2012, 4:09 PM EDT

Advertisement