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Topic: Surveys

Study: Only a Third of Marketers Aware of IAB's Rising Stars Units

Undertone says movement to bolder banners held up by brands, publishers playing chicken

Last year the Interactive Advertising Bureau (IAB) expanded its standard ad portfolio with six interactive Rising Stars units in what the trade group’s head of brand initiatives Peter Minnium described…

Ads Trump Football in Super Bowl Survey

More consumers cite spots than sport as favorite part of the big game

American adults prefer watching Super Bowl commercials to the game itself, according to a survey released today by Chicago-based market research company Lab42. Perhaps take it with a grain of salt,…

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