Topic: Surveys

80% of Marketers Say They Are Overloaded and Understaffed

Infographic tallies the industry's top sources of stress

The corridors, cubicles and conference rooms of modern marketing can seem more like pressure cookers than ever before, with one in four practitioners reporting that they routinely feel "overly stressed"…

AOL's Branded Skip Lets You Avoid Ads If You Take a Quick Survey First

Builds 5 new video formats

AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it…

Study: Only a Third of Marketers Aware of IAB's Rising Stars Units

Undertone says movement to bolder banners held up by brands, publishers playing chicken

Last year the Interactive Advertising Bureau (IAB) expanded its standard ad portfolio with six interactive Rising Stars units in what the trade group’s head of brand initiatives Peter Minnium described…

Ads Trump Football in Super Bowl Survey

More consumers cite spots than sport as favorite part of the big game

American adults prefer watching Super Bowl commercials to the game itself, according to a survey released today by Chicago-based market research company Lab42. Perhaps take it with a grain of salt,…