Topic: Surveys
Type
Study: Only a Third of Marketers Aware of IAB's Rising Stars Units
Undertone says movement to bolder banners held up by brands, publishers playing chicken
Last year the Interactive Advertising Bureau (IAB) expanded its standard ad portfolio with six interactive Rising Stars units in what the trade group’s head of brand initiatives Peter Minnium described…
Ads Trump Football in Super Bowl Survey
More consumers cite spots than sport as favorite part of the big game
American adults prefer watching Super Bowl commercials to the game itself, according to a survey released today by Chicago-based market research company Lab42. Perhaps take it with a grain of salt,…
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