Topic: survey
Americans still believe in themselves, their friends and family. But in areas further outside their control, like their jobs and the economy, optimism wanes, and along with it, consumer spending,…
There’s a new way to measure celebrity fandom—and potentially sell brands in the process. It’s called FanDNA, and it’s pitching itself as an alternative to the established Marketing Evaluations’ Q ratings…
According to a survey of 30,000 respondents, Google is the most reputable company in the United States. A new Harris Interactive poll shows the search engine giant outperformed other highly…
Being digital alone won't cut it anymore. Digital shops that don't diversify their offerings face the same creeping irrelevance as traditional agencies that give lip service to digital, according to…
