Topic: Superstorm Sandy

Toyota Video Has Created 892K Meals for Sandy Victims in the Last Week

Cause marketing effort surges

Superstorm Sandy, the near-hurricane that battered the East Coast in late fall 2012, hasn't been on the front pages for months. Toyota gets credit for trying to fix that, as…

New Red Cross Advertising Breaks Tonight

Will appear in NBC benefit concert

The American Red Cross lost little time in assembling fund-raising PSAs asking for disaster relief contributions in the wake of superstorm Sandy. Working with lead agency BBDO, the organization produced…