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Topic: superheroes

Ad of the Day: Ask Ordinary New Yorkers to Make a Phone Ad, and You Get This Lunacy

Asus spot has a T-Rex, aliens and oh so much more

To help launch the Asus ZenFone 3, ad agency SuperHeroes dispatched Matt Rubano and Betsy Kenney, members of improv troupe Upright Citizens Brigade, to ask random people on the streets…

Can an Independent Amsterdam Agency Tame Gotham's Many Challenges?

Expanding into New York is no stroll down Broadway

Do agencies seeking to expand into New York need superpowers to replicate their success in the advertising capital of the world? Amsterdam-based independent SuperHeroes is about to find out. The 7-year-old…

Meet the Flavor Force, Popsicle's Marvel-Created Marketing Superheroes

Fighting the evils of heat and boredom

Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange,…

Ad of the Day: LG Goes Over the Edge With Its Own Head-Stabilized Chicken

Join the crowd

Chickens, you may be surprised to hear, are having a major moment. And not in the food sense. (Or in the Martha Stewart-y, rare chicken breed collector sense.) Somewhat improbably,…

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks?

Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…

NBCU and NHL Play Superheroes

Canuck, and Ranger, and Bruin! Oh my!

Comcast’s NBCUniversal recently managed to extend its deal for TV rights to National Hockey League games. Now, it’s getting involved with the NHL’s (rather head-scratching) new venture: superheroes. The Los Angeles…

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