Topic: superheroes

Meet the Flavor Force, Popsicle's Marvel-Created Marketing Superheroes

Fighting the evils of heat and boredom

Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange,…

Asus Has Finally Created the Perfect Digital Device for Birds With Arms

An odd meme becomes a tablet's marketing campaign

Stop it, you're quilling me. Birds with tiny human arms and hands soar in sublimely silly style thanks to SuperHeroes's first global campaign for the Asus Transformer T100 2-in-1. It's also…

Adults Apparently Wanted Underoos So Badly, They're Already Sold Out

Hot Topic strikes retro gold

Never underestimate the power of nostalgia, even in the form of quasi-ironic undergarments. Internet users of a certain age have been abuzz over the past 24 hours about a new line…

Designer Brews Up a Super Set of Comic Book Beer Labels

Knock back a Justice League lager

For adult comic fans, superheroes and beer always go together. But Orlando, Fla.-based graphic designer Marcelo Rizzetto is taking that pairing to a new level by creating beers inspired by…

Adweek's Top 10 Commercials of the Week

Kate Upton, Lorde and a girl with even greater powers headline a good week for the ladies

Ad of the Day: LG Goes Over the Edge With Its Own Head-Stabilized Chicken

Join the crowd

Chickens, you may be surprised to hear, are having a major moment. And not in the food sense. (Or in the Martha Stewart-y, rare chicken breed collector sense.) Somewhat improbably,…

LG Monitors Are So Lifelike, They'll Stop You From Urinating Properly

Men's room stunt from Amsterdam

LG is making a splash with bathroom humor in its latest piece of prankvertising. Marketing shop SuperHeroes installed ultra-wide LG IPS 21:9 monitors at eye level above urinals in a…

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks?

Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…

If Superheroes Had Brand Sponsors

Roberto Vergati Santos imagines some heroic endorsements

Hey, being a superhero is expensive. Costume constantly getting scorched by alien eye-lasers, secret Arctic sanctum's coffeemaker always on the fritz … it adds up. So, what if superheroes had…

Unsuspecting Elevator Riders Get Shafted in LG's Latest Viral Spot

Colors so real, you'll think you're about to die

Somewhere between Crank Yankers and Ashton Kutcher, pranking unsuspecting people for the benefit of your brand has become popular. Case in point: LG set out to prove that its IPS…