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Topic: superheroes

Adweek's Top 10 Commercials of the Week Kate Upton, Lorde and a girl with even greater powers headline a good week for the ladies

October 11, 2013, 9:03 AM EDT

Ad of the Day: LG Goes Over the Edge With Its Own Head-Stabilized Chicken Join the crowd

Chickens, you may be surprised to hear, are having a major moment. And not in the food sense. (Or in the Martha Stewart-y, rare chicken breed collector sense.) Somewhat improbably,…

October 4, 2013, 3:45 PM EDT

LG Monitors Are So Lifelike, They'll Stop You From Urinating Properly Men's room stunt from Amsterdam

LG is making a splash with bathroom humor in its latest piece of prankvertising. Marketing shop SuperHeroes installed ultra-wide LG IPS 21:9 monitors at eye level above urinals in a…

April 18, 2013, 11:48 AM EDT

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks? Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…

April 1, 2013, 10:57 PM EDT

If Superheroes Had Brand Sponsors Roberto Vergati Santos imagines some heroic endorsements

Hey, being a superhero is expensive. Costume constantly getting scorched by alien eye-lasers, secret Arctic sanctum's coffeemaker always on the fritz … it adds up. So, what if superheroes had…

March 12, 2013, 9:57 AM EDT

Unsuspecting Elevator Riders Get Shafted in LG's Latest Viral Spot Colors so real, you'll think you're about to die

Somewhere between Crank Yankers and Ashton Kutcher, pranking unsuspecting people for the benefit of your brand has become popular. Case in point: LG set out to prove that its IPS…

October 24, 2012, 10:48 AM EDT

Serra Honda Man Terminates the Rusty Forces of Evil Superhero of savings returns for new ads

Everyone's favorite corpulent Alabama-based automotive superhero, Serra Honda Man, is back with a new commercial co-starring Serra Honda Girl. Together, they put a rusted hunk of metal in his place—by…

February 21, 2012, 12:31 PM EST

NBCU and NHL Play Superheroes Canuck, and Ranger, and Bruin! Oh my!

Comcast’s NBCUniversal recently managed to extend its deal for TV rights to National Hockey League games. Now, it’s getting involved with the NHL’s (rather head-scratching) new venture: superheroes. The Los Angeles…

June 16, 2011, 11:25 AM EDT

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