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Topic: Superbowl

In 2020, The Jets Will Be Good and the Superbowl Will Be Programmatic Column: PubMatic's president predicts supertargeting will come to TV

I’m a Jets fan, which means I’m doing everything I can not to think about the Super Bowl this year, played on my team’s home field yet with my team…

January 23, 2014, 12:00 AM EST

The Sitdown Adweek brings together Facebook's sales chief with GroupM's top digital exec

After Facebook’s IPO—and lingering questions about whether its ads even work—the world’s leading social network as been on a charm offensive across the ad industry. In its presentations to marketers,…

November 5, 2012, 12:00 AM EST

Campaign Trails: Seven Super Bowl Ad Underdogs Tim Nudd recalls some brilliant but somewhat overlooked big-game spots

Campaign Trails: Seven Super Bowl Ad Underdogs

January 23, 2012, 2:10 PM EST

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