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Topic: Super Bowl

Pepsi Abducts the Super Bowl Spotlight With Alien-Inspired Ad Introducing Its Halftime Show

Campaign tallied 54 million views before game even began

While most brands began activating their Super Bowl campaigns over the past month, Pepsi's Hyped for Halftime plans began last Thanksgiving. Using the #halftime hashtag, the brand curated conversations around its…

SNL Shows Housewives All the Fun They Could Be Having While Not Watching the Super Bowl

Totino's activity pack for women

One of the things Saturday Night Live does best is skewer advertising tropes, so it's no surprise that in last night's pre-Super Bowl episode, the show did just that. With…

Budweiser Is Tweeting GIFs of Its Super Bowl Puppy in Real Time

Also making a big push on Vine

You're going to see a whole lot of Budweiser's "Lost Dog" during tonight's Super Bowl, especially if you're plugged into Twitter. A couple weeks ago, Bud released a series of GIFs…

Totino's Beat Everyone to This Year's Super Bowl by Live-Tweeting It a Day Early

Not an accident, a stroke of genius

Brands will gather in their social-media war rooms tonight, still attempting to top Oreo's lightning-in-a-bottle template for real-time Super Bowl marketing. But in a sense, they've already lost. That's because…

Northrop Grumman Will Tease Top-Secret Stealth Bomber With a Super Bowl Ad

Firm is battling Boeing-Lockheed for defense contract

You can advertise a lot of things on the Super Bowl, from a bag of Doritos to … a next-generation bomber that will cost half a billion dollars per aircraft…

Adweek's Instant Reviews of the 2015 Super Bowl Ads

See every spot again, and our thumbs up or thumbs down

On Sunday night, Adweek brought you real-time reviews of every commercial immediately after it aired. Click the links below to see all the spots again, and our instant reviews of…

Nationwide Will Air 2 Very Different Ads During the Super Bowl

One features a comic, another supports a cause

As it turns out, Nationwide's appearance during the Super Bowl will be a double feature. Not only will the insurance company air this fun ad featuring Mindy Kaling, from McKinney, it…

This Ridiculous and Charming Super Bowl Ad for Avocados Explains a Lot About the World

A look back at the 'First Draft Ever'

If your country could have recruited its plants and animals like football talent in the Earth's earliest days, what would you have picked? A sleepy sloth? A scrappy lemur? Some…

Ad of the Day: Reebok Wants You to Be a Better Human, Not Just a Better Athlete

Venables Bell's lofty new campaign

Reebok and Venables Bell & Partners really work up a sweat for "Be More Human," an integrated global campaign that celebrates ordinary people who use sports and fitness in their…

Are Brands Finally Tiring of All Those Sexy Super Bowl Ads?

For effectiveness, it's best not to have skin in the game

Sex's ability to sell brands is often seen as an article of faith in the ad business, and the Super Bowl is the biggest house of worship. Ever since Noxema first…

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