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Topic: Super Bowl

Adweek Will Be Grading Every Super Bowl Ad as It Airs, and You Can Too Join us tonight for real-time report cards

Everyone has an opinion on the Super Bowl commercials. Now, you have a place where can grade every one of them—with a single click. Adweek is launching a special site for…

January 31, 2014, 4:52 PM EST

Q&A: GoldieBlox Founder Debbie Sterling on Scoring a Super Bowl Spot Felt like 'a win for girls around the world'

Most businesses can only dream of growing big enough one day to advertise in the Super Bowl. So when an 18-month-old startup finds itself running an ad in the game…

January 31, 2014, 4:25 PM EST

Here's the Groovy Little Pepsi Ad That Will Launch Sunday's Halftime Show NYC feels the beat

Pepsi famously dialed back its volume of TV ads for this year's Super Bowl to focus on its sponsorship of the halftime show. Here's the ad from Mekanism that will…

January 31, 2014, 3:59 PM EST

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

The Second Screen Super Bowl Brands bet big on hashtags to convert television viewers into a social media audience

As those $4 million, 30-second ads flash across flatscreen TVs this Super Bowl Sunday, brands that bet big on the final NFL game of the season will be more focused on…

January 31, 2014, 2:54 PM EST

At Last, Chrysler Confirms Super Bowl Appearance 3 new ads to break during game, at halftime

Chrysler finally acknowledged its return to the Super Bowl today, saying that it will unveil three new ads. In a two-sentence statement, the automaker—now known corporately as Fiat Chrysler Automobiles—said the…

January 31, 2014, 2:28 PM EST

A Walk Down Super Bowl Boulevard Wearing Google Glass Adweek cyborg Chris Heine visits the midtown mayhem

For those who haven't had the opportunity to try Google Glass, the wearable device can safely be described as a work-in-progress when it comes to utilities. But boy, does Glass…

January 31, 2014, 2:15 PM EST

Guy Has the Wildest Night of His Life in Bud Light's Super Bowl Campaign Extended video rolls out online

What were Don Cheadle and Arnold Schwarzenegger doing in those goofy Bud Light Super Bowl teasers? All is revealed this morning in this extended version of the content from BBDO…

January 31, 2014, 11:49 AM EST

We Ask an Expert: Why Do Dogs Dominate the Super Bowl? How familiarity and comfort create advertising gold

With a cute canine-powered commercial from Budweiser chewing up its competition ahead of the big game, I decided to ask dog expert Brian Hare why a pooch is so often…

January 31, 2014, 11:29 AM EST

Budweiser Gives a Single Soldier a Hero's Welcome Home in Super Bowl Spot Teaser for a :60, bumped up from a :30

UPDATE: Anheuser-Busch released the 60-second spot on Friday morning, along with a longer five-minute documentary. See both videos below. Anheuser-Busch InBev is certainly personalizing its Super Bowl commercials this year. While…

January 31, 2014, 10:52 AM EST

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