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Topic: Super Bowl

7 Brands Already Running Super Bowl Campaigns on Snapchat

Before the NFL's 'Live Story' starts

Snapchat's grabbing attention—and ad dollars—from big Super Bowl advertisers like Pepsi and Anheuser-Busch this year. Both brands will run pricey ads within the NFL's "Live Story" on the platform later…

Check Out Gatorade's Super Bowl Snapchat Ad With Serena Williams

Tennis star gets 'dunked' in sponsored lens

  The Gatorade dunk—or "shower" or "bath," depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on…

Taco Bell Is Definitely Unveiling the 'Quesalupa' at the Super Bowl. Here's How it Tastes

It's got a fried, cheese-filled shell

As the Taco Bell employee dropped my bag of secrets onto the counter with an indifferent thud and turned to walk away, I demanded he share his insider info. "How is…

These Brands Have Won the Most TV Exposure Heading Into Super Bowl Weekend

Avocados From Mexico, Hyundai snagging free airtime

Brands paying the big bucks for Super Bowl ads this weekend might be pleased with how much free airtime they've received on local TV in the week leading up to…

KFC Swaps Out Norm Macdonald for Jim Gaffigan as Its Latest 'Real' Colonel

Finds a pitchman who may actually eat fried chicken

KFC and Wieden + Kennedy's wacky search for the perfect Col. Harland Sanders continues, this time with comedian Jim Gaffigan. Earlier this week, KFC posted a montage of Norm Mcdonald's clips,…

GoPro's Regional Super Bowl Ad Shows Adventurous Users Hitting Slopes and Hugging Bears

30-second spot set to the Ramones

GoPro has its own Big Game message: "Let's go!" The camera maker known for filming extreme sports and hobbies plans to run a regional Super Bowl ad this weekend (for the second…

A Transformer-like Razor Battles a 'Lube Strip' in Schick’s Super Bowl Spot

Creative work from J. Walter Thompson

You definitely want the Schick Hydro on your side. At least that's what Schick wants to get across to all the guys out there watching the Super Bowl on Sunday. A…

Jet.com Is Crashing the Party With the Most 'Super' Bowl Commercial Ever

R/GA spot by Tim & Eric will bowl you over

Here's a late-breaking Super Bowl ambush campaign from R/GA for Jet.com, which enlisted Pretty Bird directors Tim & Eric to make one of the most super commercials you'll ever see…

How Super Bowl 50 Could Give a Boost to Verizon's Go90

Streaming live concerts, and the Big Game

While Super Bowl 50 could set another TV viewership record, the audience that matters most to advertisers–adults 18 to 49–has been largely stagnant in recent years. But that may have to…

Uber and Dick's Partner to Deliver Super Bowl Champion Shirts Before Your Party's Even Over

They'll even cover the shipping fees

It's one of those inevitable occurrences of big-city life: Within a day of some big event going down—the latest storm of the century, the candidacy of Donald Trump, etc.—someone's out…

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