Topic: Super Bowl

These Super Bowl Trackers Will Help You Follow the Hashtag Horserace

Avocados From Mexico and Pepsi are blowing up

       Who will win the Super Bowl? The Broncos or Budweiser? The Panthers or Pokemon?  Social insights platform Brandwatch has created a dreamy way to keep up with which brands are dominating the…

Esurance's Super Bowl Pregame Ad Helped Generate 9,000 Tweets a Minute

Cash giveaway garnered huge Twitter chatter

The first quarter of the Super Bowl wasn't even over yet, and Esurance already appeared to be miles ahead of competitors when it comes to social chatter. The insurance brand ran…

Facebook's Sports Stadium Is Having a Rough Super Bowl

And users are airing frustrations on Twitter

The Carolina Panthers are down 13-7 at halftime of Super Bowl 50, but Facebook might have had a worse first half. The social giant launched Sports Stadium a couple weeks ago…

How Doritos' Super Bowl Ad Kicked Off a Twitter Conversation About Birth Control

'Ultrasound' got consumers talking about abortion

Doritos aired the final "Crash the Super Bowl" contest spots during Super Bowl 50. The first was a 30-second spot from Australia which features a pregnant woman getting an ultrasound while her…

Taco Bell Unveils the Quesalupa With Help From James Harden and Neymar

It's bigger than hoverboards and man buns

The cheesy Quesalupa, a chalupa with a cheese-filled shell, is here.  Taco Bell revealed the new product, which it first mentioned in a humorous redacted press release, in its final Super Bowl spot. A…

Adweek's Instant Reviews of the 2016 Super Bowl Ads: First Quarter

See every spot, and our thumbs up or thumbs down

Adweek is bringing you real-time reviews of every Super Bowl 50 commercial immediately after it airs. See all of the spots, and our reviews, from the first quarter below.  See all…

SNL's Funny Super Bowl Skit for Totino's Suddenly Turned Into Something Way Creepier

'What's happening to my hungry guys?!'

During last night's pre-Super Bowl episode, Saturday Night Live again skewered big-game advertising. Vanessa Bayer reprised her bored-housewife role in a Totino's spoof. But this time, well, it wasn't just a…

Turkish Airlines Highlights Flights to Gotham City and Metropolis in Super Bowl Pregame Ads

Clever promos from 'airline partner' of Batman v Superman

Those tuning in to CBS' Super Bowl pregame coverage probably noticed some interesting new destinations being advertised by Turkish Airlines. As presenting sponsor of part of the pregame show, the airline…

Adweek's Instant Reviews of the 2016 Super Bowl Ads

See every spot again, and our thumbs up or thumbs down

On Sunday night during Super Bowl 50, Adweek will bring you real-time reviews of every commercial immediately after it airs. Follow us on Twitter all evening long @Adweek, and click…

7 Brands Already Running Super Bowl Campaigns on Snapchat

Before the NFL's 'Live Story' starts

Snapchat's grabbing attention—and ad dollars—from big Super Bowl advertisers like Pepsi and Anheuser-Busch this year. Both brands will run pricey ads within the NFL's "Live Story" on the platform later…