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Topic: Super Bowl

A Walk Down Super Bowl Boulevard Wearing Google Glass Adweek cyborg Chris Heine visits the midtown mayhem

For those who haven't had the opportunity to try Google Glass, the wearable device can safely be described as a work-in-progress when it comes to utilities. But boy, does Glass…

January 31, 2014, 2:15 PM EST

Guy Has the Wildest Night of His Life in Bud Light's Super Bowl Campaign Extended video rolls out online

What were Don Cheadle and Arnold Schwarzenegger doing in those goofy Bud Light Super Bowl teasers? All is revealed this morning in this extended version of the content from BBDO…

January 31, 2014, 11:49 AM EST

We Ask an Expert: Why Do Dogs Dominate the Super Bowl? How familiarity and comfort create advertising gold

With a cute canine-powered commercial from Budweiser chewing up its competition ahead of the big game, I decided to ask dog expert Brian Hare why a pooch is so often…

January 31, 2014, 11:29 AM EST

Budweiser Gives a Single Soldier a Hero's Welcome Home in Super Bowl Spot Teaser for a :60, bumped up from a :30

UPDATE: Anheuser-Busch released the 60-second spot on Friday morning, along with a longer five-minute documentary. See both videos below. Anheuser-Busch InBev is certainly personalizing its Super Bowl commercials this year. While…

January 31, 2014, 10:52 AM EST

GoPro's Super Bowl Ad Looks a Lot Like Red Bull, Circa 2012 Can Stratos jump footage still get pulses pounding?

When we heard GoPro was going to be a Super Bowl advertiser again this year, we were prepared for something epic. And while the event the camera brand chose to…

January 31, 2014, 9:45 AM EST

Ad of the Day: Finally, an AAA Commercial You Wouldn't Want Towed Away 'Emma' has heart and soul

Who knew an ad about an automobile club could be graceful and stylish? The Richards Group's latest commercial for The Auto Club Group (the second-largest AAA club in North America) uses…

January 31, 2014, 8:58 AM EST

Russell Wilson Isn't Peyton Manning. And to the Companies He Endorses, That's Just Fine American Family Insurance preps ad for Sunday

Peyton Manning is one of the top 10 commercials endorsers of all time in the sports world. But what about the other quarterback starting on Sunday? Seattle Seahawks QB Russell Wilson…

January 31, 2014, 8:37 AM EST

T-Mobile Teams With Tim Tebow in Super Bowl Surprise BSSP, Publicis split game day work with unsigned QB

T-Mobile, the self-proclaimed "Uncarrier," is taking a contrarian approach to its Super Bowl marketing, too, waiting until the big weekend to reveal its commercials featuring Tim Tebow. The wireless carrier revealed…

January 31, 2014, 8:35 AM EST

GoldieBlox Wins a Spot in Sunday's Super Bowl Despite song controversy, startup gets ad slot from Intuit

Two years ago, GoldieBlox didn't exist. This Sunday, the fledgling game company will be a national Super Bowl advertiser, rubbing shoulders with behemoth brands like Coca-Cola, Budweiser and Toyota. It's been…

January 31, 2014, 7:33 AM EST

Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms Six agencies and brands are watching and waiting

Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment. But Arby's…

January 31, 2014, 6:01 AM EST

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