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Topic: Super Bowl

Super Bowl Averages Over Half Million Streamers Per Minute Fox claims largest sporting event in Web history

Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start.  The game averaged 115.5 million viewers, according to Nielsen. And Fox says…

February 3, 2014, 4:49 PM EST

Spam Accounts Swarm In as Esurance Giveaway Sparks 3 Million Tweets Thousands retweet, follow bogus profiles

Esurance definitely pulled off a last-second marketing coup at the close of last night's Super Bowl, but now spammers are seizing the moment as well. More than 100 fake Esurance accounts…

February 3, 2014, 4:46 PM EST

Nielsen Overturns Earlier Call: Super Bowl XLVIII Is Most-Watched, Ever Blowout scares up a record 112.2 million viewers

In retrospect, it was over before it started, but Super Bowl XLVIII still managed to draw more viewers than any other broadcast in U.S. television history. According to Nielsen live-plus-same-day data,…

February 3, 2014, 4:36 PM EST

Poll: Was JCPenney's Super Bowl Stunt on Twitter a Big Win or Just Lame? Social data has JCP trailing only Budweiser among all brands

Per Salesforce ExactTarget Marketing Cloud's data, JCPenney was the second-most mentioned brand on social media platforms during last night's Super Bowl, trailing only Budweiser. The King of Beers garnered 192,527…

February 3, 2014, 2:34 PM EST

Why Casting the Right Actor Is Essential John Tejada with your daily Adweek headlines

Today, we look at the top 10 ads from Super Bowl XLVIII, why SundanceTV cast Elisabeth Moss, and Jason Momoa. Also, the social media controversy around Coke's "It's Beautiful" spot.  Links: The 10…

February 3, 2014, 2:31 PM EST

Ad of the Day: Here's the Commercial That Apple Almost Ran on the Super Bowl A day in the life of its products

There was lots of speculation in recent weeks that Apple might be running a Super Bowl commercial this year to mark the 30th birthday of Macintosh—and of the Super Bowl…

February 3, 2014, 1:16 PM EST

Ratings ‘Falter’ as Super Bowl Disappoints It’s all relative; blowout still delivers 96.9 million viewers

It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings. According to preliminary Nielsen…

February 3, 2014, 1:10 PM EST

Infographic: Budweiser Wins the Hashtag Super Bowl Top 10 list also bodes well for Honda and Fox's 24, too

The dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field…

February 3, 2014, 12:04 PM EST

The Year's Bleakest Super Bowl Ad Ran in Utah, and Is Tough to Watch Wear your seat belt

Every region had its own odd selection of local ads during last night's Super Bowl, but Utah surely takes the prize for most uncomfortable viewing-party moment. In an eerily quiet and…

February 3, 2014, 11:54 AM EST

Georgia Lawyer Makes the Year's Most Ridiculously Badass Local Super Bowl Ad Jamie Casino's masterpiece

If you weren't bowled over by any of the Super Bowl commercials last night, well, you weren't watching in Savannah, Ga. The folks there, as Tenacious D would say, had…

February 3, 2014, 11:06 AM EST

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