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Topic: Super Bowl

How a Room Full of Teen Girls Reacted to This Year's Super Bowl Ads

Impressed by Dove Men+Care, not so much Carl's Jr.

There are plenty of opinions circulating today on who had the best and worst Super Bowl ads, but one group you likely haven't heard from is the teen girl demographic.  As…

Ad of the Day: Here's a Closer Look at Loctite's Weird, Wonderful Super Bowl Campaign

Fallon and Tim & Eric score an unlikely hit

Loctite and its agency, Fallon, are the New England Patriots of this year's Super Bowl advertising, scoring late in the game to seal victory. Their fourth-quarter play, "Positive Feelings," is part…

Here Is Why Twitter Still Beats Facebook for Super Bowl Brands

A sea of stats show how the huge platforms performed

So who won the Facebook-Twitter Bowl? Last night's game attracted a record number of viewers and became the most tweeted Super Bowl. It also was the most active on Facebook, where 65…

This Bizarrely Bleak Super Bowl Ad About Heroin Was Even Darker Than Nationwide's

Regional spot has an upbeat song and a dire message

For most viewers, Nationwide's Super Bowl spot was likely the most depressing of the night, but St. Louis residents were treated to a regional ad that might just have it beat. The…

NBC Breaks the Record with a 49.7 Rating and 114.4 Million Viewers During the Super Bowl

$4.5 million per spot looks like a bargain now

If you ask a network exec who won the Super Bowl this morning, the correct answer is anybody who bought an ad in the fourth quarter. NBC bet big on…

Monster Created a Masterpiece of Twitter Trolling With This Brilliant Super Bowl Post

BBDO's intentional snafu rewarded clicks and keen eyes

Faking out your followers on Twitter is quickly becoming a tired tactic for attention, but Monster still deserves a round of applause for its Super Bowl social stunt. BBDO New York…

The 5 Worst Ads of Super Bowl XLIX

The Seahawks aren't the only ones licking their wounds today

We've covered the good Super Bowl ads. Now, let's jump straight to the ugly. There are always duds on the game, some more notable than others. And true to form, many…

Nationwide Defends the Super Bowl Commercial That Bummed Out America

Wanted to 'start a conversation' about preventable accidents

Nationwide's morbid ad narrated by a dead child generated enormous and immediate backlash during the Big Game, so much so that the company issued a statement explaining why it wanted to…

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl?

Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

The 5 Best Ads of Super Bowl XLIX

On a night that had it all, these spots did their brands most proud

Brands tried all sorts of approaches in their Super Bowl commercials this year—uplifting, amusing, awe-inspiring and yes, even horrifying. But only a handful of the ads truly hit that sweet…

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