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Topic: Super Bowl

Pepsi's Super Bowl Sponsorship Paid Off Where It Counts—in Store Aisles

Instantly's research shows the power of physical display

You pride yourself on independent thinking—heck, let's say you even have a master's degree in philosophy. But just like any American, you were shopping last weekend for potato chips in…

What Kinds of Super Bowl Ads Generated the Most Online Buzz?

How celebs, hashtags and logos fared

Now that the advertising industry has dissected which Super Bowl brands nailed and failed TV creative last night, it is probably a good time to take a look at how…

Adweek's 2015 Super Bowl Supercut: See All the Ads in 2 Minutes

Fasten your seatbelt for our annual mashup

As the dust has finally begun to settle on the spectacle that was Super Bowl XLIX, we're getting a little teary-eyed—either from reminiscing about the night that was, or because…

Lots of Super Bowl Ads Had Puppies or Dads. Only Doritos Did One With Puppy Dads

There was just one small problem

If you watched this year's Super Bowl ads, you noticed two prevailing themes: cute puppies and awesome dads. Capitalizing on this trend, Doritos decided to combine the concepts in an…

Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them

It was a good night for Budweiser, McDonald's and Always

Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the…

Georgia Lawyer Storms the Super Bowl Again With Another Completely Insane Local Ad

Jamie Casino's latest morality tale

Savannah, Ga., lawyer Jamie Casino had a big hit last year when he ran this absurdly badass local Super Bowl ad—an epic two-minute tale of crime, death and retribution that…

Lexus' Super Bowl Ad Boosted Kelley Blue Book Searches for One Car by 1,800%

The RC 350 was a hit. Plus wins for BMW, Mercedes, Kia

Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model. While we…

How a Room Full of Teen Girls Reacted to This Year's Super Bowl Ads

Impressed by Dove Men+Care, not so much Carl's Jr.

There are plenty of opinions circulating today on who had the best and worst Super Bowl ads, but one group you likely haven't heard from is the teen girl demographic.  As…

Ad of the Day: Here's a Closer Look at Loctite's Weird, Wonderful Super Bowl Campaign

Fallon and Tim & Eric score an unlikely hit

Loctite and its agency, Fallon, are the New England Patriots of this year's Super Bowl advertising, scoring late in the game to seal victory. Their fourth-quarter play, "Positive Feelings," is part…

Here Is Why Twitter Still Beats Facebook for Super Bowl Brands

A sea of stats show how the huge platforms performed

So who won the Facebook-Twitter Bowl? Last night's game attracted a record number of viewers and became the most tweeted Super Bowl. It also was the most active on Facebook, where 65…

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