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Topic: Super Bowl

Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign

Gawker prank led to #MakeItHappy images drawn from Mein Kampf

Coca-Cola has suspended its #MakeItHappy automated social campaign after a prank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler's Mein Kampf. The soda brand's campaign, introduced…

Ad of the Day: Newcastle's 2016 Super Bowl Ad Teaser Is Here, and Whoa Is It Futuristic

Getting an early, early, early jump on the competition

We're still technically more than a year away from the 2016 Super Bowl, but the first ad teaser is here. And of course, it's from Newcastle Brown Ale. The brewer and…

Poo-Pourri Flushes All Rivals With the Most Popular Radio Ad of the Super Bowl

Anti-stink spray comes up smelling like roses

While you were loving and hating the Super Bowl TV commercials on Sunday, there was a whole other game going on—the radio ads on Westwood One. And now, AdFreak has…

Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz

Plenty of perks to pre-releasing ads

Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of…

These Super Bowl Ads Recreated in Lego Are Actually More Fun Than the Real Thing

Everything really is awesome

Just when we thought we were Super Bowl'd out, we find something that takes the magic of this year's ads and reimages it—IN LEGO! British animation house A+C Studios is behind…

How to Get National Attention With a $100,000 Local Super Bowl Ad

Georgia lawyer explains his fire-and-brimstone strategy

While brands this year spent millions trying to score a Super Bowl hit, one Georgia  lawyer has perfected a formula for creating viral Big Game ads. He's struck gold not…

This Year's Super Bowl Ads Ignored Huge Social Opportunities

Salesforce exec says the dearth of calls-to-action 'was marketing malpractice'

A couple hours after New England beat Seattle on Sunday night, I was beat. But my exhaustion had nothing to do with the hour, the game or the fact that…

Why So Many Mobile Games in the Super Bowl? Because TV Is a Gold Mine for Them

'We're seeing 10-fold growth'

This year's Super Bowl showed a new group of advertisers—mobile games—aiming to take over the world's biggest marketing event. And while it's easy to chalk up these companies' TV investments…

Wix.com's Super Bowl Spot Captured a Ton of Late-Game Buzz

These charts time-stamp when ads got the best engagement

Wix.com's Big Game commercial got positive reviews Sunday night, but the website-design company also benefited greatly from the dramatic, late-game developments of the New England-Seattle contest, according to 4C's data. The…

Snickers' Brady Bunch Ad Wins First Super Clio for Best in the Big Game

Industry honors BBDO N.Y.

BBDO New York is taking home the inaugural Super Clio for the best commercial in Sunday's Big Game. The agency's Brady Bunch ad for Snickers, featuring Sons of Anarchy actor…

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