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Topic: Super Bowl

Budweiser Posts 'Apology Cakes' on Imgur for Super Bowl Night's Designated Drivers

With a call-out to Sarah Schaaf

Budweiser took its "Give a Damn" fight against drunk driving to Imgur on Monday with a fun promoted post in which it posted "apology cakes" for designated drivers—adorned with messages…

Jeep's 'Portraits' Wins Super Clio for Best Ad of the Big Game

Iris captures soul of an iconic machine

Marilyn Monroe. Steve McQueen. B.B. King. Jeff Goldblum. The Terminator. With a cast like that, it's no wonder "Portraits," Jeep's stirring commercial for Super Bowl 50, is a winner. Today, the minute-long…

With a Social-First Mind-Set, Esurance Completely Dominated the Twitter Super Bowl

1.5 billion impressions, but will new customers follow?

Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds. What's more, the brand…

The 10 Most Viral Ads of Super Bowl 50

Doritos ends Bud's three-year reign, but total sharing is down by a third

If the commercials of Super Bowl 50 felt a little underwhelming—with lots of good ads but few great ones—now there's some data to back up that feeling. As of Monday morning,…

Super Bowl 50 Breaks Streaming Record for the Big Game but Doesn't Match Yahoo's NFL Livestream

An average of 1.4 million watched on nonlinear devices

Super Bowl 50 was the most-streamed Super Bowl game ever, but it didn't break the NFL's own livestreaming record. As it announced this year's Super Bowl audience—111.9 million, the third highest…

With 111.9 Million Viewers, Super Bowl 50 Was the No. 3 Most-Watched of All Time

CBS topped 2013, but not Fox and NBC broadcasts in recent years

Last night's sloppy Super Bowl 50—which featured four fumbles and two interceptions—also might have caused CBS to fumble away its chance to have the highest-rated telecast of all time. According to…

5 Super Bowl Advertisers That Nailed Their Instagram Marketing

Pokemon led the pack

Instagram reps today said that 38 million people engaged with the app's Super Bowl-related content 155 million times on Sunday. Indeed, the visual platform is becoming an increasingly important communications…

Here Are 7 Eye-Catching Branded GIFs From Super Bowl 50

Marketers love the inexpensive social execution

GIFs are no longer just something that culture-forward or tech-savvy brands use—they're about as ubiquitous as photos or videos. With that in mind, dozens of brands were using GIFs everywhere…

Yet Again, St. Louis Is Forced to Endure the Year's Most Distressing Super Bowl Ad

No seriously, don't do heroin

Poor St. Louis. Every year they sit there on Sunday Bowl Sunday quietly trying to enjoy their constipation and irritable bowel ads, only to be subjected to something truly bleak—PSAs…

3 Things Content Marketers Should Learn From the Super Bowl

This year's best ads refined the message and built momentum

If football players and marketers have one thing in common, it's that their biggest day of the year comes in February: the Super Bowl. And while the outcome of the…

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