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Topic: Super Bowl

Jason Statham and Gal Gadot Star in Wix.com's Action-Packed Super Bowl Spot

Debuting live on Facebook and YouTube

Wix.com is blowing up the Super Bowl, literally, in its Big Game spot with action stars Jason Statham and Gal Gadot. In the 30-second ad, debuting today on YouTube Live and…

Why College Bowl Sponsorships Are a Touchdown for Chick-fil-A and Allstate

The New Year's Six scored big ratings

As marketers suit up for Super Bowl LI, some brands were already busy capitalizing on another rabid football audience: college bowl fans. The largest college bowls, known as the New…

How Social Media Is Likely to Affect the Kind of Super Bowl Party You Have

New study shows just how digital they've become

According to the prevailing data, roughly half of Americans who watch the Super Bowl plan to do so at a party. That means some 56 million of us will be…

Tom Brady Epically Brushes His Teeth in Intel's Super Bowl Ad Promoting Replay Technology

Spot makes the QB look heroic doing everyday activities

Think an NFL star's morning routine is boring? Well, it kind of is, but not when viewed through Intel's 360-degree replay technology. That's the story the tech brand is telling…

Johnsonville Just Made an Amazing Sausage-Themed Reality Show You Need to Watch

Recipes worthy of the Big Game

Here's something you never knew you needed in your life—a sausage-themed reality TV show brought to you by Johnsonville and Droga5. The three-part series, titled Sausage Dome, is similar to competition…

Fox Sports CEO Says Super Bowl Ratings Have Become 'Bulletproof'

Dependent on the matchup, not the quality of the game

While NFL ratings were down across the board this season, the team putting together Super Bowl LI on Fox don't expect any spillover when the game is finally played on…

Thrilled With Its Super Bowl Debut Last Year, Buick Returns for an Encore

GM brand preps a :30 for the first half

Buick is officially a fan of the Super Bowl. The General Motors nameplate told Adweek on Wednesday that it has bought a 30-second spot on Super Bowl LI. The decision comes…

Lexus Is Returning to the Super Bowl This Year With an Ad Narrated by Minnie Driver

Team One will handle creative

After taking a year off from running a Super Bowl ad, Lexus will return to the Big Game in 2017. Lexus group vp and general manager Jeff Bracken announced the brand's…

Frozen Meal Brand Is Looking for a Regular Guy for its Ad to Air Opposite the Super Bowl

Devour's spot will run during the Big Game, just not on Fox

Are you a regular dude with a hidden talent for promoting frozen food? Then get ready for your big break. Devour, Heinz's new line of frozen dinners, is holding an…

Got $5 Million to Spare? Fox Has a Few Super Bowl Slots Left With a Month to Go

Rates are slightly higher than last year's game

Super Bowl LI is one month from today, and it's not too late for marketers to get into the game. While Fox Sports has sold most of its Super Bowl inventory,…

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