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Topic: Super Bowl

Budweiser Continues Its Super Bowl Beef With Craft Beer in Macrobrew Pride Ad

Follow-up to 2015's 'Brewed the Hard Way'

Budweiser today released its second Super Bowl 50 spot, a follow-up to last year's "Brewed the Hard Way." The Anheuser-Busch brand will run a 30-second version of the spot, "Not Backing Down,"…

In Final Days Before the Super Bowl, CBS Is Still Finishing Up Its In-Game Ad Sales

Network could keep talking with advertisers until Sunday

Super Bowl 50 is only days away, but it's not too late for an advertiser to squeak into the game. CBS is still speaking with marketers about 30-second spots and…

8 Buzzy Super Bowl Social Moments That Weren't Oreo's Epic 'Dunk in the Dark'

Brands keep jumping in on real-time marketing

Oreo's viral “Dunk in the Dark" tweet may be the most recognized example of real-time Super Bowl marketing, but plenty of other brands have achieved similar social success (or mighty…

Janelle Monáe Will Kick Off Pepsi's Halftime Show With This Dance Through the Decades

Brand puts the singer's timeless style to good use

Pepsi is playing homage to its pop culture and musical history this year in its pre-halftime show spot, "The Joy of Dance," starring Janelle Monáe. Monáe, whose unique style and talents…

Jack Crosses the Delaware in Jack in the Box's Regional Super Bowl Ad

With new agency, the mascot is back, but his voice is gone

Perennial Big Game advertiser Jack in the Box is returning for Super Bowl 50 with another regional spot from its new creative agency of record, David&Goliath. It's the second ad…

Sports Illustrated's First Comprehensive App Has a Feature That Could Boost Video Views

Watch a clip while browsing other content

Sports Illustrated has been around for 62 years, but it's a newbie when it comes to mobile. Though the longstanding sports brand has launched a few specific apps for its Kids…

Here's How Brands Should Create Their Real-Time Super Bowl Strategy for Twitter

Plan for the unexpected moments

Brands have a number of new ways to interact with followers on Twitter this year, including event targeting, Promoted Moments, Periscope livestreams, Periscope video within promoted tweets and conversational ads.…

A Cash-Encrusted Football Crashes Through Everyday Life in Esurance's Super Bowl Ad

Brand will give away $1 million in Twitter sweepstakes

Super Bowl ad hashtags are often relegated to the Internet trash heap, but Esurance is tackling that issue head-on in this year's game-day ad. Starting today, people can retweet messages…

Toyota Prius Is 'Heck on Wheels' in Revamped Hybrid's Amusingly Campy Super Bowl Work

Saatchi L.A. teaser calls the vehicle a 'badass'

The Toyota Prius has been called many things, but never a "badass." Until now. The automaker is bringing the Prius to the Super Bowl for the first time in 11 years,…

SoFi Removes Cheeky Final Line From Its Super Bowl Commercial

Telling people they probably aren't great is not on brand

First-time Super Bowl advertiser SoFi has made a last minute adjustment to its game-day spot. After discussing the original ad internally and with current clients, and receiving a bit of…

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