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Topic: Super Bowl

How Portlandia's Social Effort Pounced on Lame Super Bowl Game Grew Twitter following by 25%

Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history. But perhaps it was the perfect storm for social media marketing, as…

February 5, 2014, 4:32 PM EST

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube Early teasing seems to pay off for most

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That…

February 5, 2014, 3:15 PM EST

Here's That Coke Ad, Now in Klingon, Dothraki and Pig Latin Comedy troupe gets even more inclusive

If there's one good thing to come out of the recent lunatic-fringe freakout over Coca-Cola's multilingual Super Bowl ad, it's definitely this parody featuring languages that didn't quite make the…

February 5, 2014, 12:51 PM EST

Super Bowl Push Doesn’t Boost The Following Ratings hit a new low despite in-game promo support

The crush of Super Bowl promos Fox aired in support of The Following didn’t appear to give it much of a boost, as Monday night’s installment delivered the lowest ratings…

February 4, 2014, 1:28 PM EST

Super Bowl Averages Over Half Million Streamers Per Minute Fox claims largest sporting event in Web history

Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start.  The game averaged 115.5 million viewers, according to Nielsen. And Fox says…

February 3, 2014, 4:49 PM EST

Spam Accounts Swarm In as Esurance Giveaway Sparks 3 Million Tweets Thousands retweet, follow bogus profiles

Esurance definitely pulled off a last-second marketing coup at the close of last night's Super Bowl, but now spammers are seizing the moment as well. More than 100 fake Esurance accounts…

February 3, 2014, 4:46 PM EST

Nielsen Overturns Earlier Call: Super Bowl XLVIII Is Most-Watched, Ever Blowout scares up a record 112.2 million viewers

In retrospect, it was over before it started, but Super Bowl XLVIII still managed to draw more viewers than any other broadcast in U.S. television history. According to Nielsen live-plus-same-day data,…

February 3, 2014, 4:36 PM EST

Poll: Was JCPenney's Super Bowl Stunt on Twitter a Big Win or Just Lame? Social data has JCP trailing only Budweiser among all brands

Per Salesforce ExactTarget Marketing Cloud's data, JCPenney was the second-most mentioned brand on social media platforms during last night's Super Bowl, trailing only Budweiser. The King of Beers garnered 192,527…

February 3, 2014, 2:34 PM EST

Why Casting the Right Actor Is Essential John Tejada with your daily Adweek headlines

Today, we look at the top 10 ads from Super Bowl XLVIII, why SundanceTV cast Elisabeth Moss, and Jason Momoa. Also, the social media controversy around Coke's "It's Beautiful" spot.  Links: The 10…

February 3, 2014, 2:31 PM EST

Ad of the Day: Here's the Commercial That Apple Almost Ran on the Super Bowl A day in the life of its products

There was lots of speculation in recent weeks that Apple might be running a Super Bowl commercial this year to mark the 30th birthday of Macintosh—and of the Super Bowl…

February 3, 2014, 1:16 PM EST

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