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Topic: Super Bowl

Why So Many Mobile Games in the Super Bowl? Because TV Is a Gold Mine for Them

'We're seeing 10-fold growth'

This year's Super Bowl showed a new group of advertisers—mobile games—aiming to take over the world's biggest marketing event. And while it's easy to chalk up these companies' TV investments…

Wix.com's Super Bowl Spot Captured a Ton of Late-Game Buzz

These charts time-stamp when ads got the best engagement

Wix.com's Big Game commercial got positive reviews Sunday night, but the website-design company also benefited greatly from the dramatic, late-game developments of the New England-Seattle contest, according to 4C's data. The…

Snickers' Brady Bunch Ad Wins First Super Clio for Best in the Big Game

Industry honors BBDO N.Y.

BBDO New York is taking home the inaugural Super Clio for the best commercial in Sunday's Big Game. The agency's Brady Bunch ad for Snickers, featuring Sons of Anarchy actor…

Pepsi's Super Bowl Sponsorship Paid Off Where It Counts—in Store Aisles

Instantly's research shows the power of physical display

You pride yourself on independent thinking—heck, let's say you even have a master's degree in philosophy. But just like any American, you were shopping last weekend for potato chips in…

What Kinds of Super Bowl Ads Generated the Most Online Buzz?

How celebs, hashtags and logos fared

Now that the advertising industry has dissected which Super Bowl brands nailed and failed TV creative last night, it is probably a good time to take a look at how…

Adweek's 2015 Super Bowl Supercut: See All the Ads in 2 Minutes

Fasten your seatbelt for our annual mashup

As the dust has finally begun to settle on the spectacle that was Super Bowl XLIX, we're getting a little teary-eyed—either from reminiscing about the night that was, or because…

Lots of Super Bowl Ads Had Puppies or Dads. Only Doritos Did One With Puppy Dads

There was just one small problem

If you watched this year's Super Bowl ads, you noticed two prevailing themes: cute puppies and awesome dads. Capitalizing on this trend, Doritos decided to combine the concepts in an…

Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them

It was a good night for Budweiser, McDonald's and Always

Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the…

Georgia Lawyer Storms the Super Bowl Again With Another Completely Insane Local Ad

Jamie Casino's latest morality tale

Savannah, Ga., lawyer Jamie Casino had a big hit last year when he ran this absurdly badass local Super Bowl ad—an epic two-minute tale of crime, death and retribution that…

Lexus' Super Bowl Ad Boosted Kelley Blue Book Searches for One Car by 1,800%

The RC 350 was a hit. Plus wins for BMW, Mercedes, Kia

Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model. While we…

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