Topic: Super Bowl
TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true. Most recently, the Grammys…
Everyone knows that YouTube has massive reach, and now the Google-owned video platform has put a number on its size. A big one. During an event Wednesday night for Los Angeles-based…
National Football League commissioner Roger Goodell this week acknowledged that the NFL would not implement an expanded playoff scheme in time for the 2013-14 campaign. Speaking at the annual NFL owners…
Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…
Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…
Last Sunday, Web traffic took a 15 percent dive from normal patterns during the afternoon and evening as Americans across the country raided supermarkets, premptively loosened belt buckles and trudged…
Dozens of brands spent close to $4 million each to run 30-second spots in the Super Bowl. But did they get their money’s worth? Budweiser, Doritos and Audi had the biggest improvements in…
CBS failed to capitalize on the promotional muscle of the Super Bowl, as Monday night’s prime-time lineup showed very little growth versus the most recent Monday roster of first-run episodes. According…
Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…
For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite. The 30-second spot,…
