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Topic: Super Bowl

The Story Behind Avocados From Mexico's Surprise Super Bowl Hit Produce group generated big buzz and may return next year

If Nationwide was the somber buzzkill of this year's Super Bowl, Avocados From Mexico was the life of the party, earning more than a billion media impressions along the way. The association's…

February 10, 2015, 5:15 PM EST

Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts GoDaddy and Bud flourished, while Nationwide floundered

Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to…

February 5, 2015, 5:41 PM EST

Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign Gawker prank led to #MakeItHappy images drawn from Mein Kampf

Coca-Cola has suspended its #MakeItHappy automated social campaign after a prank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler's Mein Kampf. The soda brand's campaign, introduced…

February 4, 2015, 6:19 PM EST

Ad of the Day: Newcastle's 2016 Super Bowl Ad Teaser Is Here, and Whoa Is It Futuristic Getting an early, early, early jump on the competition

We're still technically more than a year away from the 2016 Super Bowl, but the first ad teaser is here. And of course, it's from Newcastle Brown Ale. The brewer and…

February 4, 2015, 12:27 PM EST

Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz Plenty of perks to pre-releasing ads

Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of…

February 4, 2015, 10:38 AM EST

How to Get National Attention With a $100,000 Local Super Bowl Ad Georgia lawyer explains his fire-and-brimstone strategy

While brands this year spent millions trying to score a Super Bowl hit, one Georgia  lawyer has perfected a formula for creating viral Big Game ads. He's struck gold not…

February 3, 2015, 10:36 AM EST

This Year's Super Bowl Ads Ignored Huge Social Opportunities Salesforce exec says the dearth of calls-to-action 'was marketing malpractice'

A couple hours after New England beat Seattle on Sunday night, I was beat. But my exhaustion had nothing to do with the hour, the game or the fact that…

February 3, 2015, 8:03 AM EST

Why So Many Mobile Games in the Super Bowl? Because TV Is a Gold Mine for Them 'We're seeing 10-fold growth'

This year's Super Bowl showed a new group of advertisers—mobile games—aiming to take over the world's biggest marketing event. And while it's easy to chalk up these companies' TV investments…

February 3, 2015, 8:00 AM EST

Wix.com's Super Bowl Spot Captured a Ton of Late-Game Buzz These charts time-stamp when ads got the best engagement

Wix.com's Big Game commercial got positive reviews Sunday night, but the website-design company also benefited greatly from the dramatic, late-game developments of the New England-Seattle contest, according to 4C's data. The…

February 2, 2015, 5:56 PM EST

Snickers' Brady Bunch Ad Wins First Super Clio for Best in the Big Game Industry honors BBDO N.Y.

BBDO New York is taking home the inaugural Super Clio for the best commercial in Sunday's Big Game. The agency's Brady Bunch ad for Snickers, featuring Sons of Anarchy actor…

February 2, 2015, 5:41 PM EST

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