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Topic: Super Bowl

Fans Tell the Story in NFL's New Campaign and Contest Free Super Bowl tickets will go to community group as large as 62

Nearly half of American sports fans call pro or college football their favorite sport. For the second season in a row, the NFL will invite millions of fans to share…

August 1, 2014, 10:45 AM EDT

Chobani Gets Sued in a Case That Hinges on a Tweet Author cites Twitter message in trademark infringement claim

Chobani and its agency Droga5 are being sued by inspirational author Dov Seidman, who is claiming the yogurt infringed on his trademark while lifting core concepts from his 2011 book,…

June 4, 2014, 6:17 PM EDT

How Do You Find the Right Scream for an Angry Goat in Your Ad? Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

April 8, 2014, 6:07 AM EDT

TBS Primes the Pump for Its First Final Four Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

April 4, 2014, 4:54 PM EDT

A Candid Conversation With 5 Women Leaders of Advertising and Media The triumphs and trials of smashing the ceiling

Two years ago, Anne-Marie Slaughter wrote a provocative essay in The Atlantic called “Why Women Still Can’t Have It All.” The piece, which sparked a national debate about the impossibilities…

March 30, 2014, 8:57 PM EDT

Innocean USA Hires a Chief Growth Officer Chad Saul reenters the agency fold after MDC

Chad Saul is getting grounded again. After more than a year of working at a holding company (MDC Partners) and consulting, Saul this week joins Innocean USA as chief growth officer,…

February 17, 2014, 6:00 AM EST

New Girl, Brooklyn Nine-Nine Come Back Down to Earth Super Bowl sugar rush wears off quickly

For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion. According to Nielsen fast national data, the two shows that aired immediately after Super…

February 5, 2014, 7:00 PM EST

How Portlandia's Social Effort Pounced on Lame Super Bowl Game Grew Twitter following by 25%

Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history. But perhaps it was the perfect storm for social media marketing, as…

February 5, 2014, 4:32 PM EST

Super Bowl Push Doesn’t Boost The Following Ratings hit a new low despite in-game promo support

The crush of Super Bowl promos Fox aired in support of The Following didn’t appear to give it much of a boost, as Monday night’s installment delivered the lowest ratings…

February 4, 2014, 1:28 PM EST

Nielsen Overturns Earlier Call: Super Bowl XLVIII Is Most-Watched, Ever Blowout scares up a record 112.2 million viewers

In retrospect, it was over before it started, but Super Bowl XLVIII still managed to draw more viewers than any other broadcast in U.S. television history. According to Nielsen live-plus-same-day data,…

February 3, 2014, 4:36 PM EST

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