Advertisement

Topic: Super Bowl

Persil Is Bringing Its 'Stain-Fighting Superhero' Back to the Super Bowl

TBWA will handle creative

Laundry detergent brand Persil ProClean announced plans to return to the Super Bowl this year after making its Big Game debut last year. TBWA will handle creative. Persil had just launched…

Justin Timberlake, 'Chief Flavor Officer' of Bai, Will Star in Beverage Brand's Super Bowl Ad

National :30 follows last year's regional spot

Justin Timberlake will join the parade of celebrities in this year's Super Bowl commercial breaks, courtesy of Bai Brands, the beverage company that counts the pop star as an investor…

Hyundai's Ambitious Plan Is to Film Its Super Bowl Ad During the Actual Game

Spot will run right after the Big Game ends

After a successful Super Bowl 50, Hyundai has announced some pretty lofty plans for Super Bowl LI. This year, it will run a 90-second spot in the post-gun slot, the first…

Melissa McCarthy Will Star in Kia's 60-Second Super Bowl Ad for the Niro Hybrid

Actress also narrates two :15s breaking this week

After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to hype its Niro hybrid crossover on…

Why Brands Should Include Social Video in Their Super Bowl Ad Spend

It will vastly extend Big Game investment

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos. For one…

Here Are the Top 10 Super Bowl Ads on YouTube

People love puppies (and Star Wars)

For the past decade, Super Bowl advertisers have used YouTube videos to rack up millions of online views that last longer than the Big Game. In fact, YouTube's top 20…

Bud Light Will Use Its Super Bowl Ad to Roll Out a New Tagline

Anheuser-Busch will air spots for Busch, Michelob Ultra and Budweiser

Bud Light will have a 60-second spot during the Big Game, where it will debut a new friendship-focused campaign and tagline, "Famous among friends," from its creative shop, Wieden +…

Jason Statham and Gal Gadot Star in Wix.com's Action-Packed Super Bowl Spot

Debuting live on Facebook and YouTube

Wix.com is blowing up the Super Bowl, literally, in its Big Game spot with action stars Jason Statham and Gal Gadot. In the 30-second ad, debuting today on YouTube Live and…

Why College Bowl Sponsorships Are a Touchdown for Chick-fil-A and Allstate

The New Year's Six scored big ratings

As marketers suit up for Super Bowl LI, some brands were already busy capitalizing on another rabid football audience: college bowl fans. The largest college bowls, known as the New…

How Social Media Is Likely to Affect the Kind of Super Bowl Party You Have

New study shows just how digital they've become

According to the prevailing data, roughly half of Americans who watch the Super Bowl plan to do so at a party. That means some 56 million of us will be…

Advertisement
Advertisement