Super Bowl | Adweek Super Bowl | Adweek
Advertisement

Topic: Super Bowl

Esurance Hands Out That $1.5 Million, Releases Mind-Boggling Stats From Twitter Stunt 200K entries in first minute

Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged the first ad…

February 6, 2014, 4:01 PM EST

Motel 6 Apparently Aired the Greatest Radio Ad of the 2014 Super Bowl Take that, TV snobs

All this talk about the TV commercials on the Super Bowl, but who could forget about the radio commercials? Well, almost everyone. But not WestwoodOne, which aired the game on…

February 6, 2014, 3:44 PM EST

Young Bilingual Singers in Coke's 'It's Beautiful' Ad Aren't So Conflicted About America Footage from the recording sessions

Using children in politically tinged advertising is often problematic. Some would say it's tantamount to propaganda. Still, the kids who sang "America the Beautiful" in other languages for Coca-Cola's Super…

February 6, 2014, 12:14 PM EST

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube Early teasing seems to pay off for most

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That…

February 5, 2014, 3:15 PM EST

Here's That Coke Ad, Now in Klingon, Dothraki and Pig Latin Comedy troupe gets even more inclusive

If there's one good thing to come out of the recent lunatic-fringe freakout over Coca-Cola's multilingual Super Bowl ad, it's definitely this parody featuring languages that didn't quite make the…

February 5, 2014, 12:51 PM EST

Super Bowl Averages Over Half Million Streamers Per Minute Fox claims largest sporting event in Web history

Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start.  The game averaged 115.5 million viewers, according to Nielsen. And Fox says…

February 3, 2014, 4:49 PM EST

Spam Accounts Swarm In as Esurance Giveaway Sparks 3 Million Tweets Thousands retweet, follow bogus profiles

Esurance definitely pulled off a last-second marketing coup at the close of last night's Super Bowl, but now spammers are seizing the moment as well. More than 100 fake Esurance accounts…

February 3, 2014, 4:46 PM EST

The Year's Bleakest Super Bowl Ad Ran in Utah, and Is Tough to Watch Wear your seat belt

Every region had its own odd selection of local ads during last night's Super Bowl, but Utah surely takes the prize for most uncomfortable viewing-party moment. In an eerily quiet and…

February 3, 2014, 11:54 AM EST

Georgia Lawyer Makes the Year's Most Ridiculously Badass Local Super Bowl Ad Jamie Casino's masterpiece

If you weren't bowled over by any of the Super Bowl commercials last night, well, you weren't watching in Savannah, Ga. The folks there, as Tenacious D would say, had…

February 3, 2014, 11:06 AM EST

Seinfeld 'Reunion' on Comedians in Cars Getting Coffee Despite denials, George Costanza appears in Sony Web show

Last week, Jerry Seinfeld stirred things up by hinting that some sort of Seinfeld reunion was in the works. But he was emphatic that the reunion: a) wasn't a Super…

February 2, 2014, 9:20 PM EST

Advertisement