Topic: Super Bowl XLVIII

Audi Revs Up Another Super Bowl Spot

60-second ad for the A3 sedan to air after halftime show

Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the…

Fox’s National NFL Games Are the Biggest Draw on TV

Afternoon broadcasts up 24 percent versus prime-time showcase

Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries. According to Nielsen live-plus-same-day data (Sept. 5-Dec. 9),…

Fox Sells Out the Super Bowl

In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

Doritos Is Going Global for This Year’s Super Bowl

Centralizing its Facebook presence for maximum social impact

Even though “Fashionista Daddy” drew plenty of buzz last Super Bowl season, Ram Krishnan, vp of marketing at Frito-Lay, is thinking more “Gangnam Style” for his Doritos brand’s upcoming big…

NFL Kicks Off ‘Together We Make Football’ Campaign

Fan contest launches in tonight’s Thursday Night Football tilt

A new promotional campaign from the National Football League kicks off during tonight’s Chiefs-Eagles game, and the star of the show is a 10-year-old phenom named Samantha Gordon. A tiny running…