Topic: Super Bowl
General Motors has decided to punt on its annual Super Bowl investment, saying the price of admission to this year’s broadcast is simply too high. “We understand the reach the Super…
This year marked the first time USA Today digitized its 23-year-old Super Bowl Ad Meter by rolling it out to Facebook in app form. You know lots of love weigh…
On the eve of the annual spectacle known as Upfront Week, broadcasters can take comfort in the knowledge that the four-day dog and pony show will lead to some $9.2…
In the end, it was a shell game. M&M's "Just My Shell" commercial from BBDO New York, introducing the new Ms. Brown character, was crowned the winner of YouTube's 2012 Ad…
Turns out Pete Hoekstra's controversial Super Bowl spot is even more bizarre than you thought. The Republican Senate candidate in Michigan was roundly criticized for showing an Asian woman speaking…
CBS Corp. skipper Les Moonves on Wednesday made a bold prediction about the broadcaster’s Super Bowl prospects, telling investors that his sales team will set an all-time unit cost record…
GENESIS: With Apple's position in the smartphone market strong and getting stronger, Samsung has been trying to siphon off share by humorously portraying its rival's fans as slaves to an…
Five days after Super Bowl XLVI, here's our (probably) last word on this year's commercials—a trove of data on how the spots are doing on YouTube. Partnering with Adweek for this…
Met Life and Teleflora are among the brands whose Super Bowl spots either asked viewers to “find us on Facebook” or featured a Facebook icon rather than a website address.…
Ben Stein would have enjoyed Honda's Ferris Bueller ad for the Super Bowl, if it hadn't disrespected him so badly. "They had a guy imitating my voice, they should've had…
