Advertisement

Topic: Super Bowl

The Story Behind Avocados From Mexico's Surprise Super Bowl Hit Produce group generated big buzz and may return next year

If Nationwide was the somber buzzkill of this year's Super Bowl, Avocados From Mexico was the life of the party, earning more than a billion media impressions along the way. The association's…

February 10, 2015, 5:15 PM EST

ESPN's New SportsCenter Ad Reveals the True Identity of Katy Perry's Sharks Trudging back to their day jobs in Bristol

Right Shark and Left Shark had great time at the Super Bowl in Arizona. (Well, one of them had a better time than the other.) But now it's back to…

February 10, 2015, 11:33 AM EST

Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts GoDaddy and Bud flourished, while Nationwide floundered

Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to…

February 5, 2015, 5:41 PM EST

Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign Gawker prank led to #MakeItHappy images drawn from Mein Kampf

Coca-Cola has suspended its #MakeItHappy automated social campaign after a prank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler's Mein Kampf. The soda brand's campaign, introduced…

February 4, 2015, 6:19 PM EST

Ad of the Day: Newcastle's 2016 Super Bowl Ad Teaser Is Here, and Whoa Is It Futuristic Getting an early, early, early jump on the competition

We're still technically more than a year away from the 2016 Super Bowl, but the first ad teaser is here. And of course, it's from Newcastle Brown Ale. The brewer and…

February 4, 2015, 12:27 PM EST

Poo-Pourri Flushes All Rivals With the Most Popular Radio Ad of the Super Bowl Anti-stink spray comes up smelling like roses

While you were loving and hating the Super Bowl TV commercials on Sunday, there was a whole other game going on—the radio ads on Westwood One. And now, AdFreak has…

February 4, 2015, 11:19 AM EST

Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz Plenty of perks to pre-releasing ads

Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of…

February 4, 2015, 10:38 AM EST

These Super Bowl Ads Recreated in Lego Are Actually More Fun Than the Real Thing Everything really is awesome

Just when we thought we were Super Bowl'd out, we find something that takes the magic of this year's ads and reimages it—IN LEGO! British animation house A+C Studios is behind…

February 3, 2015, 2:22 PM EST

How to Get National Attention With a $100,000 Local Super Bowl Ad Georgia lawyer explains his fire-and-brimstone strategy

While brands this year spent millions trying to score a Super Bowl hit, one Georgia  lawyer has perfected a formula for creating viral Big Game ads. He's struck gold not…

February 3, 2015, 10:36 AM EST

This Year's Super Bowl Ads Ignored Huge Social Opportunities Salesforce exec says the dearth of calls-to-action 'was marketing malpractice'

A couple hours after New England beat Seattle on Sunday night, I was beat. But my exhaustion had nothing to do with the hour, the game or the fact that…

February 3, 2015, 8:03 AM EST

Advertisement