Topic: Super Bowl
Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…
TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true. Most recently, the Grammys…
Everyone knows that YouTube has massive reach, and now the Google-owned video platform has put a number on its size. A big one. During an event Wednesday night for Los Angeles-based…
National Football League commissioner Roger Goodell this week acknowledged that the NFL would not implement an expanded playoff scheme in time for the 2013-14 campaign. Speaking at the annual NFL owners…
Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…
Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…
Last Sunday, Web traffic took a 15 percent dive from normal patterns during the afternoon and evening as Americans across the country raided supermarkets, premptively loosened belt buckles and trudged…
Dozens of brands spent close to $4 million each to run 30-second spots in the Super Bowl. But did they get their money’s worth? Budweiser, Doritos and Audi had the biggest improvements in…
RAM Trucks or Jeep? Taco Bell or Mercedes-Benz? Samsung or Oreo? There were plenty of hits and misses among the Super Bowl commercials, but only one spot can be crowned…
CBS failed to capitalize on the promotional muscle of the Super Bowl, as Monday night’s prime-time lineup showed very little growth versus the most recent Monday roster of first-run episodes. According…
