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Topic: Super Bowl

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

How Cannes Still Inspires and Surprises, and Why It Still Really Matters

You just have to know where to look

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing. You can pretty much predict the exact words—media-neutral, idea-driven, brand…

The 10 Most Watched Ads on YouTube in February

Hyundai drives off with the glory in a race of Super Bowl spots

Super Bowl commercials dominated the February 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the month's most-watched ads on the video site. And Hyundai was the biggest winner,…

Facetime: Check Out the Social Scene at Super Bowl 50

Jiff the Pomeranian, Amy Adams, Graydon Carter and more

Celebrities like Amy Adams and Iggy Azalea partied with media and brands at Super Bowl 50 parties in San Francisco.

It's a Week Later. Do You Recall the Brands Behind These Famous Super Bowl Ads? [Video]

It might be harder than you think

Remember those amusing Super Bowl commercials from a week ago? Sure you do. Remember the brands behind them? Well, not so fast.  A week after Super Bowl 50, we caught up…

Facial-Tracking Technology Shows These 5 Super Bowl Ads Were the Most Engaging

Animals and ultrasounds struck a chord with viewers

While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most…

Nike Athletes Dropped Some Insane Product on Fans in San Francisco Last Weekend

A Super Bowl treat for Nike+ members

While many advertisers were shelling out millions of dollars for TV slots on the Super Bowl broadcast last Sunday, Nike was on the ground in San Francisco getting much more…

9 Eye-Opening Digital Marketing Stats From the Past Week

Snapchat takes on the Super Bowl

It's been a big week in digital marketing, thanks largely to Super Bowl 50. Here are 9 stats that caught our eye in the past several days: 1. Mobile-social video views…

Why Jeep Ran a Vertical Ad on the Super Bowl With 112 Million Watching Horizontal Screens

Focusing the viewer on the eyes, optimized for mobile

Jeep's "Portraits" ad, which aired at halftime of Super Bowl 50 and ended up being our favorite spot of the game, wasn't just riveting in its content. It was radical…

Taco Bell Cleverly Crashed These 5 Local Super Bowl Ads With Its Quesalupa

So big, even the little guys are talking about it

Taco Bell and Deutsch made some fun regional media buys during the Super Bowl, recruiting local advertisers in five markets to create normal-looking ads for their own businesses—that suddenly became…

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