Topic: Sun Life Financial

Sun Life Financial Selects a New Agency

Company's ad review traces back to the spring

Talk about a lengthy process. Sun Life Financial's advertising review began in the spring, shifted to agency presentations this summer and now has finally ended, with the selection of Doremus. The…

Sun Life Financial Briefs Finalists

Selection expected in late June

Sun Life Financial has briefed the finalists for its creative and media business, with final presentations slated for next month. Sources identified the contenders as Doremus, Connelly Partners and Allen &…

You don't know who Sun Life is? Damn you

What's in a name? Nothing all that compelling, judging from the first glimpse of The Martin Agency's new integrated campaign for Sun Life Financial. It follows two unfunny guys who…