Topic: Sun Life Financial
Type
Sun Life Financial Selects a New Agency
Company's ad review traces back to the spring
Talk about a lengthy process. Sun Life Financial's advertising review began in the spring, shifted to agency presentations this summer and now has finally ended, with the selection of Doremus. The…
Sun Life Financial Briefs Finalists
Selection expected in late June
Sun Life Financial has briefed the finalists for its creative and media business, with final presentations slated for next month. Sources identified the contenders as Doremus, Connelly Partners and Allen &…
What's in a name? Nothing all that compelling, judging from the first glimpse of The Martin Agency's new integrated campaign for Sun Life Financial. It follows two unfunny guys who…
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