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Topic: Summit Entertainment

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Facebook Reveals 'Premium' Autoplay Video Ads Wide array of brands on board for late April release

Those Facebook autoplay video ads—well, call them Premium Video Ads. That’s what the social network just announced it would label the long-anticipated marketing tool that delivers video right into users’…

March 13, 2014, 2:03 PM EDT

Facebook Video Ads Could Bite Into Twitter's Social TV Dominance Tube marketers may prefer auto-play's buzz to static units

Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail. But one of the…

December 17, 2013, 4:44 PM EST

You Can Target With Facebook's New Video Ads Not just a mass market blunt instrument

Facebook's video ads are on target, for some brands. The social network's new autoplay video ads come with some key targeting capabilities, but they are still an exclusive purchase that won’t…

December 17, 2013, 3:06 PM EST

Nearly Everything Is Branded at Comic-Con Bates Motel bathroom door, Teen Wolf WiFi

Attendees may show up at San Diego Comic-Con as superheroes, but they turn into advertisements as soon as they walk through the fan-stuffed door and onto the floor of the…

July 18, 2013, 4:15 PM EDT

Bacardi Is Mindshare's 3rd Big Win This Year Latest prize follows HSBC, Lionsgate, Summit

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…

May 3, 2013, 12:53 PM EDT

Lionsgate Hires Mindshare to Handle Media Horizon, Initiative were the other finalists

Mindshare has won a significant movie studio review. The WPP Group agency will handle media planning and buying for Lionsgate and Summit Entertainment following the former's acquisition of the latter last…

February 19, 2013, 3:45 PM EST

3 Shops Compete for Lionsgate Media Summit deal triggered the review

Lionsgate is reviewing its media business in the wake of its acquisition of Summit Entertainment earlier this year.  Each studio has its own media agency now, and the goal of the…

September 7, 2012, 4:27 PM EDT

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