Summer's Eve | Adweek Summer's Eve | Adweek

Topic: Summer's Eve

Husband Accidentally Uses Summer's Eve, Then Proves He's the Real Douche The shame and terror of threatened masculinity

Here's the setup: A brawny dude's in the shower, and his wife tells him how Summer's Eve cleansing wash is specifically formulated for a woman's "V," and he's like, "Huh?"…

January 9, 2014, 10:26 AM EST

Summer's Eve Pulls Controversial Talking-Vagina Videos The online clips had been accused of being racially stereotypical

Summer's Eve pulled three videos off its website and YouTube on Wednesday following claims that they were racially insensitive. The videos (scroll down to watch them), part of the feminine-care company's…

July 27, 2011, 12:35 PM EDT

Summer's Eve Talking-Vagina Ads Aren't Racist, Says Agency Goal instead was to be 'relatable'

In addition to its 60-second anthem spot, Summer's Eve released three other videos this week featuring talking hand-puppet vaginas, as part of its new "Hail to the V" campaign. The…

July 21, 2011, 2:42 PM EDT

How Summer's Eve Learned to Stop Insulting People and Love the Vagina

Summer's Eve has turned its penance from last year's horrible and much-hated douche-more-earn-more print ad into an actual semi-provocative new direction for the brand. Last year's ad couldn't have been…

July 18, 2011, 6:24 AM EDT

Summer's Eve didn't see a problem with ad

After apologizing last week for telling women that cleaning one's vagina is the first step toward getting a pay raise at work, Summer's Eve has elaborated on how the…

September 1, 2010, 8:57 AM EDT

Summer's Eve ad: Douche more, earn more

Summer's Eve placed this big ad for its Feminine Wash in Women's Day magazine suggesting that the cleanliness of her privates plays a pivotal role in whether or not…

August 27, 2010, 11:03 AM EDT