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Topic: Summer Olympics

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NBCUniversal Strikes Gold With Megawatt Olympics Deal Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

May 7, 2014, 1:26 PM EDT

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

October 24, 2013, 6:00 AM EDT

iPhone Ads Beating Samsung Galaxy III Spots Ace Metrix 'Watch List' report favors Apple

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone…

November 14, 2012, 11:38 AM EST

Lazarus: NBC Broke Even on Olympics Long-term impact of London Games yet to be determined

Having tallied up all the advertising dollars that poured into its coffers during the 2012 London Summer Olympics, NBC on Thursday announced it broke even on the Games. Speaking at the…

September 6, 2012, 8:45 PM EDT

NBC's 'Go On' Premiere Earns Strong Sampling Matthew Perry comedy draws 16.1 million in post-Olympics preview

NBC’s sneak preview of its new comedy series Go On generated a strong sampling Wednesday night, averaging 16.1 million total viewers and a 5.6 rating in the adults 18-to-49 demo.  Presented…

August 9, 2012, 4:55 PM EDT

Go Daddy Actually Hires an Agency New campaign to break during the Olympics

Go figure. Go Daddy, the Internet domain name player known for producing its own salacious-yet-traffic-generating spots for the Super Bowl, has hired an agency to produce a campaign that will break…

June 13, 2012, 7:37 AM EDT

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