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Topic: Summer Olympics

Usain Bolt Has Strengthened His Social Brand by Bringing Levity to Live Action

In-race grins and laughs light up Facebook and Twitter

Jamaican Usain Bolt has become an incomparable figure in Olympics history, leaving his mark in 2008, 2012, and now 2016. Bolt is the first male sprinter to hold the world record for both 100…

Men Are Posting About Olympics Brands in Social Media Twice as Often as Women

Bringing buzz to Samsung and Coke

Sprinklr is keeping an eye on a few things around social media and the Olympics for our coverage in the next couple of weeks. Today their research reveals how the…

These Were the 10 Buzziest U.S. Athletes in the Olympics' First Week

Alex Morgan is an Instagram pro, but who's No. 1?

ListenFirst is looking into which Team USA Olympic athletes are generating the most social engagement on a weekly basis exclusively for Adweek. We had the data-analytics company examine which 10 players…

The Olympics May Give Virtual Reality Its Long-Anticipated Close-Up

NBC and Samsung will offer 85 hours of footage

How NBC and Samsung's virtual reality partnership plays out during the Olympics could easily end up being one the most interesting things—to tech observers, at least—to emerge during the Summer…

Snapchat's 7 Brand Partners for the Summer Olympics

Walmart, Samsung and others dig in with social ads

Snapchat revealed today its seven official brand partners that will run ads in its Olympics content via dedicated Live Story and Discover channels: Sony Pictures, Walmart, Dick's Sporting Goods, Hershey's,…

How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

By weighing 3 key themes in lead-up to the games in Rio

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone…

5 Things Marketers Can Do to Get in Shape for the Olympics ... in Japan

2020 promises to be an unprecedented arena for brands

Having passed the 100-day mark until the 2016 Summer Olympics in Rio last week, and with the torch relay starting today, the countdown to the Games of the XXXI Olympiad…

NBCUniversal Strikes Gold With Megawatt Olympics Deal

Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global

Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

iPhone Ads Beating Samsung Galaxy III Spots

Ace Metrix 'Watch List' report favors Apple

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone…

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