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Topic: subways

Ad School Grads Crack Up Conductors on NYC Subway Little-known 'pointing' rule put to good use

Halfway down each subway platform in New York City hangs a black-and-white striped sign. Before opening the train doors, a conductor is required to point at the sign to acknowledge…

October 31, 2013, 12:59 PM EDT

Why Is My MetroCard Red? Brands ride the rails to reach more than 8 million NYC straphangers

If you're a New Yorker and you bought a MetroCard sometime in the last week or so at a "high-traffic" station (Herald Square, Penn Station, Coney Island, Times Square, etc.),…

July 10, 2013, 4:18 PM EDT

Ben & Jerry's Lets Subways, Cabs and Spoons Help Vote for Ice Creams Food truck-based initiative entails cool social twists

Ben & Jerry's social-media-minded summer campaign allows consumers to vote online for potential new ice cream flavors. Yeah, that's not exactly new. But while brands like Lay's have been running…

June 3, 2013, 12:02 AM EDT

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