Topic: subways

Ad School Grads Crack Up Conductors on NYC Subway

Little-known 'pointing' rule put to good use

Halfway down each subway platform in New York City hangs a black-and-white striped sign. Before opening the train doors, a conductor is required to point at the sign to acknowledge…

Why Is My MetroCard Red?

Brands ride the rails to reach more than 8 million NYC straphangers

If you're a New Yorker and you bought a MetroCard sometime in the last week or so at a "high-traffic" station (Herald Square, Penn Station, Coney Island, Times Square, etc.),…

Ben & Jerry's Lets Subways, Cabs and Spoons Help Vote for Ice Creams

Food truck-based initiative entails cool social twists

Ben & Jerry's social-media-minded summer campaign allows consumers to vote online for potential new ice cream flavors. Yeah, that's not exactly new. But while brands like Lay's have been running…