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Topic: Subway

Will Bad Boy Michael Phelps Lose His Lucrative Brand Sponsors?

Olympian’s second DUI may prompt brands to scatter

Olympic champion swimmer Michael Phelps is taking a break from the pool to enter a “program” to ostensibly deal with a DUI conviction—his second. The gold medalist took to Twitter…

Subway Wants Women to Eat Right So They'll Be Sexier in Their Sexy Halloween Costumes

Update: The ad's been pulled

Ladies, bikini season may be over, but Subway wants to remind you that sexy Halloween costume season is still nigh. In a somewhat awkward spot built around the idea of modeling…

Subway Rolls Out Mobile Payments to All 26,000 U.S. Locations

Restaurant chain partners with Softcard

There's now an easier way to eat fresh. Subway rolled out a wider release of its mobile payment partnership with Softcard (formerly Isis Wallet) today, bringing the service to all of…

7 Memorable Moments in the Dubious History of Product Placement

Decades after E.T., brand mentions still feel awkward

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since…

Holy Shark! Syfy Builds a Franchise Without Traditional Ads

Network relies on social, barter, word of mouth

Turns out your best marketing tool is word of mouth, especially if the mouth in question is filled with rows of gigantic, serrated teeth.  Dave Howe, president of Syfy, attributed the…

Amazon Has the Best Consumer Perception of Any Brand

Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video]

We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

Hulu CEO Mike Hopkins Is Helping Digital Video Get the Respect It Wants

And the hits his company needs

At the moment, Mike Hopkins has the two hardest jobs in online video. The first is as CEO of Hulu (its third in a year and a half), where he’s…

Brands Are Really Jumping On the Upcoming Muppets Movie Release

What works and what doesn’t with Toyota, Lipton, Subway

It’s hard to predict how Disney’s Muppets Most Wanted will fare at the box office in its opening weekend, but the run-up to Friday’s nationwide launch has been nothing short…

The Best-Perceived Brands of 2013

Which were the biggest improvers and who fell off the list?

Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top…

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