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Topic: Subway

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

Hulu CEO Mike Hopkins Is Helping Digital Video Get the Respect It Wants And the hits his company needs

At the moment, Mike Hopkins has the two hardest jobs in online video. The first is as CEO of Hulu (its third in a year and a half), where he’s…

April 27, 2014, 8:25 PM EDT

Brands Are Really Jumping On the Upcoming Muppets Movie Release What works and what doesn’t with Toyota, Lipton, Subway

It’s hard to predict how Disney’s Muppets Most Wanted will fare at the box office in its opening weekend, but the run-up to Friday’s nationwide launch has been nothing short…

March 17, 2014, 6:21 AM EDT

The Best-Perceived Brands of 2013 Which were the biggest improvers and who fell off the list?

Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top…

January 15, 2014, 6:19 AM EST

Subway Unleashes 73 Gifs for #januANY Campaign Sandwich brand introduces mid-month viral push

Subway is using 73 animated gifs as creative for a mini-campaign consisting of Promoted Tweets and organic messages on Twitter as well as a few Facebook posts, starting today as…

January 14, 2014, 1:40 PM EST

McDonald's 'HealthyGate' Surprisingly Doesn't Inspire Much Snarky Fun on Twitter Subway and Domino's make tepid plays, but healthier fast-food brands aren't biting

One would think the revelation that McDonald's had been advising its employees to avoid many of the items the quick-serve chain offers would inspire purveyors of healthier foods to jump…

December 27, 2013, 2:37 PM EST

360i Is Selected as the 2013 Digital Agency of the Year Transitioning from search to social has paid off handsomely

Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more…

December 8, 2013, 9:46 PM EST

Ad of the Day: Adult Swim Cooks Up a Great Faux Infomercial for Subway Subtember to remember

Adult Swim is veeeery, very gingerly getting into product placement, and this first big ad from the network, for Subway, is a big win. It's hard to mesh Adult Swim's sensibilities…

September 18, 2013, 1:43 PM EDT

Kawasaki and 'Lone Ranger' Ride Together in Multifaceted Campaign Motorcycle brand also partners with Subway

If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences. So Kawasaki's new partnership with Disney's…

May 23, 2013, 6:00 AM EDT

Despite Blackout, Super Bowl Scores Record Ratings Niners’ comeback keeps CBS, sponsors in the pink

Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history. According…

February 4, 2013, 1:02 PM EST

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