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Topic: Subaru

How Subaru Fell in Love and Never Looked Back

The automaker rides the relentless optimism of its Carmichael Lynch ads to record sales

IDEA: Subaru owners knew it almost before the company did. It was always about love. "If you ask a Subaru owner what they think of their car, more times than…

Dogs Can't Get Enough of Their Subarus in Brand's Latest Ads

Grant Weber's direct-to-canine sales

Subaru of America is launching a new installment of its "Dog tested. Dog approved" campaign via Carmichael Lynch, so let's get one thing out of the way straight off. Awww,…

Puppy Bowl Now Mastiff-sized

With ratings soaring, Animal Planet can leverage its dog-tastic counterprogramming event with new advertisers

Apparently there’s a lot of money in dog videos. In 2012, Animal Planet enjoyed a 17 percent uptick in its key demo ratings (adults 25-54) over the last year and, in…

Portrait: North

Oregon shop's co-founders have found it quite easy being green

Specs Who Mark Ray, president, executive creative director; and Rebecca Armstrong, managing partner What Brand advertising and content agency Where North offices, Portland, Ore. North was born in 2006, when Cole & Weber vet…

Ad of the Day: Subaru

Carmichael Lynch tells more love stories, including another father-daughter bonding moment

Sometimes love takes you places you weren't quite expecting, says Subaru. Maybe it's because you're a grounded wife chasing your roguishly obnoxious hot-air-balloon-pilot husband to wherever the wind happens to send…

Dogs learn to drive in new Subaru campaign

This week, we learned that some dogs are smiling like people. Now we know why. Carmichael Lynch puts canines behind the wheel of Subarus in a new campaign. Sure, Boston…

Subaru protects you from gimpy hitchhikers

Channeling The Hitcher (the good version from the '80s), this Australian spot by Leo Burnett for the Subaru Liberty GT is more setup than payoff, but it still offers some…

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