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Topic: Subaru

How CNN Heroes Has Inspired Brand Partners Like Subaru

'We could donate a car, but what good will that do?'

CNN Heroes has been inspiring folks and making everyone cry for the past 10 years. The special highlights people doing their best in their communities to help those in need.…

Subaru Unveils Two New Safety Ads, and They Couldn't Be More Different

One bleak and somber, one comic

Nothing says love quite like twisted steel and shredded tires. Wrecked cars, and their understandably shaken and contrite teenage drivers, appear in Carmichael Lynch's latest work for Subaru, which focuses on…

Subaru's New Ad Revisits Some Old Ones, and Shows Why the Campaign Works So Well

Nostalgia, and love, in a road trip down memory lane

Years into its ongoing and successful "Love" campaign, Subaru has been named Kelley Blue Book's 2016 Most Trusted Brand and Best Overall Brand. And to look ahead, it's looking back—at…

Subaru Goes Stargazing in Dreamy Campaign Made With Canada's Royal Astronomical Society

When did you last see the heavens?

Twinkle, twinkle, little car. Subaru Canada channels the magical feeling of a night drive beneath celestial lights in a new campaign from Red Urban. Developed with the Royal Astronomical Society of…

The Super Bowl Is Stephen Colbert's Opening Act, and He's Ready to Make the Most of It

Sunday may bring his biggest audience ever

CBS should have no problem drawing at least 110 million viewers to its Super Bowl 50 broadcast on Feb. 7, but the network has even grander ambitions for what could…

Ad of the Day: Subaru's Driving Dog Family Returns for More Adorably Comical Spots

The Barkleys are back

Subaru's hilariously human-seeming dog family, the Barkleys, were a big hit when they drove onto the scene two years ago in ads from Carmichael Lynch. And now they're back for…

Fred Armisen Can't Keep Quiet in Portlandia Web Series for Subaru

'Talkative Driver' is next step in longtime brand partnership

Portlandia creators and stars Fred Armisen and Carrie Brownstein have teamed up with longtime partner Subaru for a four-part Web series tied to their hit IFC show. In "Talkative Driver,"…

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

10 Dream Jobs for Creatives and How the People Who Have Them Got Them

From working Snickers at BBDO to Dove with Ogilvy

A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine,…

The Year's 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

See why these brands made the cut

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably…

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