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How Qualcomm's Content Play Grew Monthly by 70% B-to-b marketer dishes on reaching consumers via brand journalism

Like other major brands, Qualcomm has set out in the last 18 months to reach consumers through so-called content marketing (or "brand journalism," if you will). The semiconductors/telecom marketer has…

October 2, 2013, 11:10 AM EDT

StumbleUpon Gets Brand-Friendly Face-lift Company plans marketing push for 2012

Content discovery service StumbleUpon may be one of the biggest drivers of traffic on the Web, but the company's design and branding haven't kept pace with its growth, said CEO…

December 6, 2011, 5:12 AM EST

Stumblers Out-Refer Facebookers StumbleUpon takes No. 1 referral spot

Facebook has been heralded as a great source of referral traffic. Twitter, too, is an easy way of getting out links to like-minded followers. However, the sites have been eclipsed…

August 20, 2011, 5:32 AM EDT

StumbleUpon Drives More U.S. Web Traffic Than Facebook StumbleUpon gets top spot among social media sites

For over a year, the all-powerful Facebook has been the top social media site driving Web traffic in the U.S. But this past month, Facebook fell to second place, GigaOM…

July 6, 2011, 4:06 PM EDT

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