Topic: study

60% of Execs Would Rather Work With Firms That Care About Culture

Focus on that, not dominance or even innovation, in pitches

Culture not only helps draw the best talent to your company, but as a new study from the Fortune Knowledge Group and ad agency Gyro found, it also helps other…

Alcohol Ads Increased 400% Over 40 Years, but Americans Aren't Drinking More

Advertising drives choice, not consumption, new study says

Alcohol marketers have two reasons to feel good about the findings of a new academic study on advertising impact. For one, their money seems to be well spent on generating new…

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

Study tracks the decline in banner ad spending

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based…

Millennials Use Apps to Beat Elders to Bargains

Ibotta studies how they shop

A new study from the Ibotta app shows why millennial-focused marketers should beef up their mobile initiatives. Not surprisingly, the study, which was based on feedback from more than 63,000 millennials, found…

Beauty Vulnerability: What Got Lost in Translation

Author of controversial PHD study explains its goal

Once when I was in high school more than half of my chemistry class failed a lab test. The next day our teacher apologized to us, saying that if so…

Those Multitasking, Smartphone, Connected TV-loving Moms

Study shows moms are among the earliest and most dedicated media consumers

Capping off what has been a tumultuous week in the media for motherhood, a new study looks to dismantle any preconceived notions of "the Luddite mom." Working with Nielsen, BabyCenter released…