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Topic: StubHub

StubHub Wants You to Stop Microwaving Sad Dinners and Experience Events Instead

Its rebranding effort includes a new logo

We've all been there: microwaving leftovers and spending time on the couch instead of going out and enjoying live concerts or sporting events. StubHub is encouraging people to do the…

StubHub Picks Goodby Silverstein & Partners as Lead Agency to Head Up Major Rebranding

Shop crafts new vision and innovative ways to execute it

StubHub, the eBay-owned marketplace for online ticket sellers and buyers, has selected Goodby Silverstein & Partners as its global agency of record after a review. The assignment for GS&P includes a…

Infographic: How the Late-Night Host Shuffle Has Changed the Price of Ads

Buyers place their bets on Fallon and Colbert

Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's…

StubHub's Amusing New Ads Feature Ticket Buyers and Their Insane Mini-Me's

Letting their fan out at the wrong time

Your inner sports fan is a maniac in body paint, a fright wig and tear-away pants. He's a little extreme, sure, but it's OK to let him come out and…

StubHub's New Logo Signals a Change in Its Mission

From reselling tickets to whole-event experience

After roughly a decade with the same logo, StubHub decided to give it a refresh as the brand looks to redefine its identity. StubHub wants to give its customers an…

Country and Reunion Tours Dominated Online Music Ticket Sales in '14

StubHub reveals this year's big trends

While it's probably not shocking that StubHub's top selling music ticket of the year was One Direction, numbers two and three may surprise. George Strait and Luke Bryan took over the…

Despite Domestic Abuse Scandal, The Baltimore Ravens Were a Hot Ticket for Women in '14

NFL club was No. 2 in sports on StubHub

Men and women truly have different tastes even when it comes to sports teams. According to data from ticket resale service from StubHub, the top purchased team tickets by women…

StubHub Gooses Its Digital Content With Katy Perry Concert Prank Video

Shifting dollars from TV to digital

Anyone who has purchased concert or sports tickets knows the ongoing struggle against hidden fees. Ticket resale company StubHub decided to play on those frustrations in its latest online Web…

EBay Suffers Another Security Hack

User credentials have been stolen

Online auction house eBay has once again come under fire for its slow response to a reported hack that drove its buyers to a phony "Welcome" page that gathered users'…

Can A/B Testing Help Push Notifications Breakthrough With Brands in 2014?

Infographic suggests how marketers can move the tactic forward

The Astrologer has been working with mobile vendor OtherLevels to optimize the horoscope app's push-notification marketing, putting together A/B split tests that have lifted click-throughs as much as 285 percent,…

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