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Topic: Stride

Wieden Gets More Mondelez Business Portland shop awarded Trident business

Wieden + Kennedy has expanded its relationship with Mondelez, adding lead creative responsibilities for Trident in the U.S. The gum account—awarded to the agency without a pitch—was previously at the New…

February 8, 2013, 3:38 PM EST

Target 'Snacks' Around Super Bowl Spend Big-box retailer releases mobile game in lieu of big-game spot

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw…

January 21, 2013, 6:54 PM EST

Mondelez Expands MediaVest's Duties Aegis also gets a new global assignment

MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media,…

January 4, 2013, 5:51 PM EST

The Spot: Chewing Is Believing A guy finds the confidence to be cool with his ex in W+K's first Stride ad

IDEA: For years under JWT, Stride was "the ridiculously long-lasting gum." Wieden + Kennedy in London, which took over U.S. ad duties in December, felt that positioning had lasted a…

June 19, 2012, 12:04 AM EDT

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