Topic: Stride
Wieden + Kennedy has expanded its relationship with Mondelez, adding lead creative responsibilities for Trident in the U.S. The gum account—awarded to the agency without a pitch—was previously at the New…
Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw…
MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media,…
IDEA: For years under JWT, Stride was "the ridiculously long-lasting gum." Wieden + Kennedy in London, which took over U.S. ad duties in December, felt that positioning had lasted a…
JWT Puerto Rico slapped together four new spots for Stride featuring an emotionally troubled green gumwad who's been left to ponder his mortality under a high school desk. He wallows…
Advertising as punishment continues with this cute-looking but utterly malevolent banner ad for Stride gum from JWT in New York. It's part of the agency's "Be Ridiculously Long Lasting" campaign,…
Most of us can find perfectly enjoyable ways to waste our time without brand intervention. For those dullards who can't, JWT and Stride gum—of "Ridiculously long lasting" fame—picked June 21,…
This JWT spot uses gross-out humor to illustrate that Stride gum is ridiculously long lasting, even if those who chew it aren't. A woman brings home an urn containing her…
In a blatant but not unwelcome challenge to Wrigley’s 5 gum marketing, Stride has released a flavor called Spark, which has “flavor you can feel.” They’ve brought back the ram…
When it's not threatening ostrich violence on people, Stride gum mostly just advertises its long-lastingness. In this latest spot from JWT New York, a father is seen reassuring his…
