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Topic: Stride

Stride Gum Makes a Gaming App That You Control by Chewing

Put your jaws into it

"Everyone wants to control video game characters by chewing. Right? Right?!" Working off a brief that apparently read something like that, Stride Gum, Wieden + Kennedy London and Johnny Two…

Wieden Gets More Mondelez Business

Portland shop awarded Trident business

Wieden + Kennedy has expanded its relationship with Mondelez, adding lead creative responsibilities for Trident in the U.S. The gum account—awarded to the agency without a pitch—was previously at the New…

Target 'Snacks' Around Super Bowl Spend

Big-box retailer releases mobile game in lieu of big-game spot

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw…

Mondelez Expands MediaVest's Duties

Aegis also gets a new global assignment

MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media,…

The Spot: Chewing Is Believing

A guy finds the confidence to be cool with his ex in W+K's first Stride ad

IDEA: For years under JWT, Stride was "the ridiculously long-lasting gum." Wieden + Kennedy in London, which took over U.S. ad duties in December, felt that positioning had lasted a…

Talking Wad of Stride Gum, Left for Dead, Is Reunited With Its Chewer

JWT Puerto Rico slapped together four new spots for Stride featuring an emotionally troubled green gumwad who's been left to ponder his mortality under a high school desk. He wallows…

Stride Gum Challenges You to Sit Mindlessly at Your Computer for Hours

Advertising as punishment continues with this cute-looking but utterly malevolent banner ad for Stride gum from JWT in New York. It's part of the agency's "Be Ridiculously Long Lasting" campaign,…

Stride Challenges You to Break Records for Long-Lasting Activities

Most of us can find perfectly enjoyable ways to waste our time without brand intervention. For those dullards who can't, JWT and Stride gum—of "Ridiculously long lasting" fame—picked June 21,…

You Will Die, but the Stride Gum You're Chewing Will Live On

This JWT spot uses gross-out humor to illustrate that Stride gum is ridiculously long lasting, even if those who chew it aren't. A woman brings home an urn containing her…

Stride helps fend off campus animal attacks

In a blatant but not unwelcome challenge to Wrigley’s 5 gum marketing, Stride has released a flavor called Spark, which has “flavor you can feel.” They’ve brought back the ram…

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