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Topic: streaming video

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

This is how it's challenging the networks

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,…

How YouTube Beauty Star Rachel Levin Keeps 7 Million Subscribers Tuned In

And what brands can learn from the vlogger

  brightcove.createExperiences(); Unless you're one of Rachel Levin's 7.6 million beauty-obsessed YouTube followers, there's a good chance you've never heard of…

Kimmy Schmidt Is Blissfully Ignorant of Internet Acronyms in Netflix's Season 2 Ads

She really hopes you'll STFU

Get ready to have some uncomfortable conversations with your parents when they ask you to explain these new ads for Unbreakable Kimmy Schmidt. Appearing across popular websites and in a variety…

Broadcast TV Is Still Outpacing Netflix's Top Shows by Millions of Viewers Per Episode

Measurement firm says networks remain ahead of streaming

Hit streaming shows on Netflix and Amazon may seem to be pulling huge audiences, but they're still lagging far behind TV's top programs, according to data obtained exclusively by Adweek. Multiplatform…

For T-Mobile, Netflix's Global Surge Is Proof That Unlimited Streaming Is a Vital Strategy

Branding svp also sees huge potential for wearables and health

brightcove.createExperiences(); T-Mobile took a bit of a bandwidth gamble recently by offering unlimited free video streaming from popular services like…

Netflix's Content Chief Just Perfectly Summarized How the TV Industry's Been Broken Since Birth

70 years of viewing 'at the mercy of others'

Netflix execs had a lot to say at the streaming giant's CES keynote today, but amid all the flashy trailers and big global news, one compelling tidbit was largely overlooked. CEO…

How James Murdoch Thinks the Ad Industry Should Innovate

Empower consumers to make their own choices

James Murdoch, who took over as CEO of 21st Century Fox in July, doesn't see Netflix as a harbinger of a world without advertising. But he said the ways brands…

Here's the Trailer for Marvel's Jessica Jones, a Dark and Worthy Successor to Daredevil

Netflix superhero series lands Nov. 20

The Netflix-Marvel collaboration Daredevil wasn't just a gritty experiment in bringing superheroes to streaming. It was meant to usher in a wave of such shows—assuming fans liked what they saw. The…

This Week’s Must-Haves: LG’s New Smartwatch Is Super Luxe

Plus, chic weather-proof kicks and a smart Halloween solution

This week, Adweek is showcasing an elegant smartwatch, a smart surveillance system, a high-tech way to keep your Halloween pumpkin flickering and more. Take a look!

Comcast Announces a Streaming Video Platform of Its Own

Hopes millennials will watch YouTube videos on TV

Hoping that adding video from digital players will help stem the cord-cutting tide, Comcast finally announced this morning its streaming video service, Watchable. Watchable's beta version, which will be advertiser-supported, launched…

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