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Topic: Strawberryfrog

StrawberryFrog's Own Moms Are Calling for More Mothers in Agency Leadership Roles

Agency campaign promotes workplace flexibility

Brutal hours and intense deadlines have made it hard for moms to land leadership roles in advertising—and that's bad news for agencies and clients since moms offer a valuable perspective…

Can an Independent Amsterdam Agency Tame Gotham's Many Challenges?

Expanding into New York is no stroll down Broadway

Do agencies seeking to expand into New York need superpowers to replicate their success in the advertising capital of the world? Amsterdam-based independent SuperHeroes is about to find out. The 7-year-old…

Why the Super Bowl Is One of Advertising's Last Safe Bets

It offers epic scale across multiple generations

In the olden days, the Super Bowl was the place where the greatest brands dared to place ads. It was the arena of boldness. Of daring. The most hard-core advertising…

5 Creative Trends You'll Likely See When You Tune Into Super Bowl 50

Agency leaders share their Big Game bets

What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder Americans have grown more cynical about…

SunTrust Banks Makes Its Super Bowl Debut to Spark Financial Confidence

Hits on the 'pulse of the nation'

As the U.S. economy continues to improve, SunTrust Banks plans to run its first national 30-second commercial during Super Bowl 50. According to CMO Susan Somersille Johnson, the brand decided to…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

Accounts in Review: SunTrust Hires a New Lead Shop

There are some creative searches going on, too

Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below identifies…

Ogilvy Names an Insider to Fill a Top Creative Role

Corinna Falusi rises to CCO of New York

Corinna Falusi is rising to New York chief creative officer at Ogilvy & Mather, filling a vacancy left by last summer's exit of Calle Sjöenell. Falusi, an executive creative director who…

The Martin Agency Replaces Cool Whip with Hummus

As Kraft brand leaves, Sabra arrives

Three weeks after Kraft moved to shift its Cool Whip brand out of The Martin Agency, the shop replaced the hole in its cupboard with Sabra dips and spreads. Martin, a…

Emirates Is the World's Most Glamorous Airline

The American-bound carrier has rivals feeling turbulence

By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lobster and…

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