Topic: Strategy

3 Ways Empathy Can Help You Build a Killer Strategy

Feeling what your audience feels is the ultimate insight

I'm sure by now you've heard about Facebook CEO Mark Zuckerberg's announcement that the company is creating a dislike button, or something similar. Sure, I'm curious to know what it's going…

Zimmerman Gets an Unusual Assignment From a Publisher

Growing readership for Men's Fitness and Star, without ads

A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising. Rather,…

What Do Analysts Think About the Publicis Groupe-Sapient Deal?

It's pricey for the holding company but adds value

Advertising analysts see Publicis Groupe's move to acquire digital player Sapient for $3.7 billion as a bold move designed to jump-start growth and even venture into Accenture's world of technology…

Horizon’s Marianne Gambelli Discusses Television, Programmatic and Life After NBC

‘It’s not just the TV Upfront anymore’

   Specs Who Marianne Gambelli New gig Evp, chief investment officer at Horizon Media Old gig President of advertising sales at NBC Age 54 How do you like being on the other side of the negotiating table? It’s…

Venables Bell & Partners Hires New Head of Strategy

Michael Davidson joins from Goodby

Venables Bell & Partners has hired veteran planner Michael Davidson to run its strategy department. Davidson joins Venables after six years at Omnicom's Goodby Silverstein & Partners, where he worked on…

PR Execs Are the New Stewards of Strategy

Take it from Andy Polansky

Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004) How has your agency seating at the media and marketing table changed in the last year? Clearly, public…