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Topic: STP

Mercedes' Longtime Shop Gets Into Auto Products

Merkley takes on Armor All, STP and other brands

An agency synonymous with car advertising is naturally pivoting into auto lubricants and cleaners. Merkley + Partners in New York has become the new agency for Armored AutoGroup, whose brands include…

Yahoo Maps Out Genome Ad Strategy

Audience buying platform seeks to help leverage data

Rough as the past year has been for Yahoo, one of the company’s more head-scratching moves may yet prove beneficial. Last November, Yahoo snatched up Interclick for $270 million, leaving…

DDB S.F. Adds Second Armored AutoGroup Brand

Latest assignment comes five months after Armor All win

What began as a single brand assignment has expanded into a broader relationship for DDB San Francisco. Armored AutoGroup has assigned creative responsibility for its STP brand of fuel and…

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