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Topic: STP

Yahoo Maps Out Genome Ad Strategy Audience buying platform seeks to help leverage data

Rough as the past year has been for Yahoo, one of the company’s more head-scratching moves may yet prove beneficial. Last November, Yahoo snatched up Interclick for $270 million, leaving…

July 9, 2012, 12:01 AM EDT

DDB S.F. Adds Second Armored AutoGroup Brand Latest assignment comes five months after Armor All win

What began as a single brand assignment has expanded into a broader relationship for DDB San Francisco. Armored AutoGroup has assigned creative responsibility for its STP brand of fuel and…

December 14, 2011, 11:57 AM EST