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Topic: Storytelling

3 Things Kiss Taught Me About Marketing

Iconic band knew how to rock brand storytelling

When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face…

How to Make Sure Your Branded Content Isn't Really Just an Ad

Engaging stories should tell what products stand for, not what they do

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam. The ensuing conundrum of how you reach consumers when none of them is…

How the Hyphen Is Shaping the Future of Advertising

Ability to do more than one thing is freeing transcreatives

Every month, some conference, roundtable, festival interview or trade column presents another thought leader offering a jargon-infested declaration stating that whatever you currently accept as normal is now dead. The AOR…

Why Vox Media Is Embracing New Platforms Like VR and 360 Video

CEO Jim Bankoff says company's culture is optimized for change

  brightcove.createExperiences(); COLOGNE, Germany—Following his keynote panel with Publicis Media CEO Steve King Thursday morning at the Dmexco ad tech and…

Why It’s Time to Kill Advertising as We Know It and Start Building 'Storyworlds'

Lessons from Hollywood for marketers and brands

After spending last year completing a feature film, I came back into the advertising industry energized, fresh eyed, and realized something pretty profound. This is the most exciting time in…

Why Brands Need to Skip the Ads and Start Telling Stories

Don’t get in the way of what consumers want, be what they want

You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do. While the stats vary, there's evidence that…

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

Sundance's digital confab focuses beyond the interruptive past

In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well…

How the 'Beautiful Integration' of Data and Content Will Be the Future of Marketing

Kargo CEO on dynamic personalization for consumers

brightcove.createExperiences(); In the early hours of the first day of CES 2016, Harry Kargman, CEO of Kargo, offers a decidedly…

Are Ad Blockers an Invasive Species or a Catalyst for Innovation?

The answer lies in how data connects with storytelling

Ad blocking has been the dominant topic of conversation across digital media for the last couple of months, and we still don't seem to have tired talking about it. Is…

Why Global Brands and Ad-Tech Companies Are Converging in Germany

Dmexco brings together creative and tech

Approximately 40,000 digital marketing pros will descend on Cologne, Germany this week for the seventh annual Dmexco conference. Over the years, the two-day expo has grown from an event that…

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