in-store tracking | Adweek in-store tracking | Adweek
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Topic: in-store tracking

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Infographic: Consumers Just Say No to In-Store Tracking Consumers favor opt-in consent

Given the choice, consumers are likely to just say "no" to their movements being tracked in retail stores via their smartphones. According to a new survey by Chicago-based OpinionLab, eight…

March 24, 2014, 2:43 PM EDT

Study: Consumers Wary of Marketers Using Big Data For the right brand, some personal information is OK

Big data is the name of the game for any marketer these days, but it's also under the microscope of federal regulators and privacy groups that fear marketers may be…

February 26, 2014, 8:00 AM EST

New Site Lets Consumers Opt Out of In-Store Mobile Tracking 11 analytics firms agree to honor end users' wishes

Ahead of a Federal Trade Commission conference Wednesday on the privacy implications of mobile device tracking in stores, airports, hotels and other public places, a new website is launching where…

February 18, 2014, 1:13 PM EST

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