Topic: in-store sales

Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?

Sears Hometown store visits jumped 122 percent

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its…

New Balance Turns Brick-and-Mortar Stores Into Online Video Hubs

Pushes retail sales

New Balance will launch mini red carpet events in 50 specialty running stores on Thursday to show off a video experience that helps launch the new 880v4 athletic running shoe. Instead…